Register

I agree with the Privacy Policy

Entertainment

Personalized Virtual Channels: Maximizing FAST Engagement - Quickplay

By Parks Associates, February 06, 2023

Download Parks Associates’ complimentary whitepaper, “Personalized Virtual Channels: Maximizing FAST Content,” in collaboration with Quickplay. This whitepaper highlights personalization's engagement and monetization potential for FAST (free ad-supported television) video services. It examines the drivers and uses cases for combining data, analytics, personalization, and virtual streaming channels to create personalized hybrid virtual channels for FAST services.

Within today’s crowded OTT video landscape, consumers rapidly adopt ad-supported services due to their free access and resulting broad appeal. As streaming adoption has leveled off in the US – after the COVID-19 surge and amidst increasing market competition – major streaming players have turned for expansion to hybrid business models that combine OTT service models.

FAST (free ad-supported streaming television) services deliver real-time streaming of channel-based linear content.

FAST services are increasing in popularity with consumers. Personalization of the content within a streaming channel is a new way to optimize viewer engagement even within a multichannel FAST service experience. This personalization contributes to the growing strategic value of FAST services in complementing traditional SVOD services and the rising importance of ad-supported pricing models in the video services market.

To learn more, download the full white paper: https://bit.ly/3jfgiro

More from Parks Associates

September 20, 2023

Alarm.com Joins CONNECTIONS 2024 as Platinum Sponsor

Alarm.com is joining the CONNECTIONS Summit at CES 2024 and CONNECTIONS 2024 as a platinum spons...

Community Wi-Fi as a Service for Connected Experiences

Community Wi-Fi refers to shared wireless internet access provided to residents within a multifamily...

Kwikset Joins CONNECTIONS Summit at CES

As a Platinum Research Sponsor for CONNECTIONS Summit at CES, Kwikset will join Parks Associates...

Smart Home: Products And Services

Consumer Electronics And Entertainment

Broadband And Mobility

Connected Health And Wellness

SMB

Global Research

Event

Our Services

Analyst Insights

Media

About Parks Associates

Personalized Virtual Channels: Maximizing FAST Engagement - Quickplay

More from Parks Associates

Alarm.com Joins CONNECTIONS 2024 as Platinum Sponsor

Community Wi-Fi as a Service for Connected Experiences

Kwikset Joins CONNECTIONS Summit at CES

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store