Providing market intelligence for more than 35 years

Entertainment

Personalized Virtual Channels: Maximizing FAST Engagement - Quickplay

Download  Parks Associates’ complimentary whitepaper, “Personalized Virtual Channels: Maximizing FAST Content,” in collaboration with Quickplay. This whitepaper highlights personalization's engagement and monetization potential for FAST (free ad-supported television) video services. It examines the drivers and uses cases for combining data, analytics, personalization, and virtual streaming channels to create personalized hybrid virtual channels for FAST services. 

Within today’s crowded OTT video landscape, consumers rapidly adopt ad-supported services due to their free access and resulting broad appeal. As streaming adoption has leveled off in the US – after the COVID-19 surge and amidst increasing market competition – major streaming players have turned for expansion to hybrid business models that combine OTT service models.

FAST (free ad-supported streaming television) services deliver real-time streaming of channel-based linear content. 

FAST services are increasing in popularity with consumers. Personalization of the content within a streaming channel is a new way to optimize viewer engagement even within a multichannel FAST service experience. This personalization contributes to the growing strategic value of FAST services in complementing traditional SVOD services and the rising importance of ad-supported pricing models in the video services market. 

To learn more, download the full white paper: https://bit.ly/3jfgiro 

More from Parks Associates

November 22, 2023

Nice Co-Hosts Getting to Net Zero: Leveraging Smart Tech Energy Solutions

A Zero Net Energy (ZNE) home has significant appeal in this market, as it is a home that consumes no...

Read More

November 10, 2023

Brightcove Speaker Highlight – Future of Video

Marty Roberts is the SVP of Product Strategy and Marketing for Brightcove, the leader in streaming t...

Read More

November 10, 2023

Vevo Speaker Highlight – Future of Video

Natalie Gabathuler-Scully is Vevo's Executive Vice President of Revenue, Distribution & Data Operati...

Read More
Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive