Join us with Elizabeth Parks, President & CMO, of Parks Associates, and Jennifer Kent, Vice President of Research, Parks Associates for a sneak peek into Parks Associates' OTT Video Market Tracker, which profiles hundreds of OTT services and estimates subscriber numbers for these services. As the world's largest OTT market, the United States has seen significant growth in this sector, with 88% of US internet homes having at least one OTT subscription service.
However, saturation has crept into the foundational streaming services in the US, with Netflix and Prime Video experiencing intense competition since the end of the pandemic. In response to slowing revenue growth and increasing competition, providers have been adding ad-supported lower-cost tiers, expanding their global presence, and offering premium sports rights to attract new audiences.
To maintain future subscriber and viewership growth, services are innovating and adopting hybrid business models. Consumer loyalty to streaming services is limited, with nearly half of OTT subscribers hopping between services outside of Netflix multiple times over a 12-month period.
This research webinar will highlight the key service growth in the US, including service models, pricing, content acquisition, and partnerships in the OTT market. In addition, the key streaming service market developments in Q1 2023 will be shared.
Don't miss out on this opportunity to gain valuable insights into the evolving US streaming landscape. Register for the Parks Associates OTT Video Market Tracker Webinar