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Netflix Plans to Stream Movies on the Same Day They’re Released in Theaters

Netflix recently announced that it in addition to TV shows like “Orange Is the New Black,” it would start spending money on modest movies that will debut on the service. Now, the company is deciding if it will pay for popular movies to appear on Netflix the same time the film is released in theaters.

It is already possible to see some art house movies at home, through companies like Apple or Time Warner Cable, at the same time they’re in theaters. Almost all major Hollywood movies follow a “windowing” system, where they show up in theaters first, then on DVD and “on demand” services, then on pay TV. However, films studios have expressed interest in modifying those windows, so movies could move from theaters to other venues quickly. Yet, theater owners who play a big role in movie marketing oppose any changes.

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