Parks Associates research finds that 48% of smart home device owners now use a single platform to manage their devices, up from 36% in 2024. Consumers are moving toward fewer platforms, even as the number of companies competing for that position continues to grow. That competition is growing beyond the major consumer technology companies.
Security providers have been gaining ground. Their share of primary smart home control increased to 16% in Q2 2026. These companies have an established relationship with the household, often through a paid monitoring service, and they are extending that relationship into cameras, automation, energy management, and new forms of home monitoring.
ADT's acquisition of Origin AI is a good example of how the security industry is investing in technologies that go beyond traditional alarm systems. Wi-Fi sensing could support additional services related to safety, awareness, and monitoring in the home. Security companies also have something that many device manufacturers want: recurring service revenue and an ongoing relationship with customers. That gives them an advantage as connected home products become more closely tied to services.
Broadband providers have a similar opportunity, although their share of primary smart home control remains small at approximately 3%. Connectivity providers already provide the network that supports connected devices and are expanding managed Wi-Fi, network security, and device support. The ability to combine broadband, mobile, security, and other services makes ISPS even more relevant to the smart home market. This is an area Parks Associates tracks extensively, including the market competition, speeds, routers, gateways, and value added services provided.
The TV business adds another dimension to the smart home market. Smart TV ownership has increased from 60% of US internet households in 2022 to 71% in 2026, according to Parks Associates research. The television is already an important interface for entertainment, and there are opportunities to extend its role into home control.
Roku is an early example, with approximately 10% of smart home device owners reporting using Roku as a smart home control platform. LG has the ability to connect its televisions, appliances, and smart home technologies, potentially making the TV another point of access for managing the home.
This also brings streaming, advertising, and direct-to-consumer services into the discussion, and more evidence of the convergence among the home controls, safety and security and the video entertainment and consumer electronics ecosystems. Television platforms have a growing interest in maintaining consumer engagement beyond the initial hardware sale. Smart home functionality could become part of that strategy, although the value will depend on whether consumers find it useful.
Read more: Apple and LG: A New Competitive Push in the Smart Home Market?
