Providing market intelligence for more than 35 years


Exploring the Advancements & Market Dynamics of Wi-Fi 7

Wi-Fi technology has continually evolved, pushing the boundaries of speed and efficiency. The latest advancement, Wi-Fi 7, is the next iteration of this product evolution, offering significant improvements over its predecessors, Wi-Fi 6 and 6E. Kristen Hanich, a respected voice in the industry, sheds light on the key features and market dynamics of Wi-Fi 7.

Superior Speed and Efficiency

Wi-Fi 7 distinguishes itself with its dramatically increased speeds, reaching up to 46 Gbps compared to a maximum of 10 Gbps for Wi-Fi 6E. This exceptional speed far exceeds the current needs of most residential subscribers and surpasses what many residential internet service providers offer. However, it's not just about speed. Wi-Fi 7 also promises lower power consumption for client devices like laptops and phones, a potential game-changer in real-world conditions, as well as the ability to simultaneously send and receive data across different frequency bands and channels – greatly improving reliability in heavily congested environments.

Market Traction and Adoption

Wi-Fi 6 and 6E have already made significant inroads in the market. According to the Wi-Fi Alliance, more than half of the Wi-Fi-enabled devices shipped in 2022 were Wi-Fi 6 or 6E certified. This rapid adoption, partly fueled by a shortage of Wi-Fi 5 chips, suggests a faster embrace compared to earlier Wi-Fi generations.

Despite this, Wi-Fi 7 faces a unique challenge as it enters a market still adapting to Wi-Fi 6 and 6E. Its advanced bandwidth, while a significant leap, may initially exceed the requirements of the average consumer, finding its niche in sectors like AR/VR and data-intensive enterprise environments. Those on Wi-Fi 5 or older technologies will see benefits from moving to Wi-Fi 7, but those using Wi-Fi 6 or 6E may not see a need.

Beyond Connectivity: Mesh Networks and Enhanced Services

Parks Associates research highlights a growing trend towards mesh networking products, driven by the rollout of Wi-Fi 6 and Wi-Fi 6E. Approximately 41% of US home internet households reportedly own a mesh networking product, indicating a shift towards high-speed, reliable connectivity with broad coverage. Internet service providers are increasingly deploying new routers and mesh networking equipment, meeting the rising demand for better home network performance.

Moreover, the industry is witnessing an expansion in gateway-enabled services, such as managed Wi-Fi, whole-home cybersecurity, and advanced parental controls. These services are not just about connectivity; they offer added value, like traffic prioritization for specific applications and Wi-Fi motion detection for presence detection.

Compatibility and Integration

Wi-Fi 7 remains backward compatible with previous Wi-Fi versions, working across the 2.4Ghz, 5Ghz, and 6Ghz bands. This compatibility ensures a smoother transition for users upgrading their hardware. However, the integration of new Wi-Fi standards into hardware can vary, depending on the technology's advancement and market demand. While some pre-certification Wi-Fi 7 devices are already in the market, widespread adoption across various devices will take time, as seen with previous Wi-Fi generations.

Looking Ahead

Wi-Fi 7 is poised to open new frontiers in internet connectivity, offering unparalleled speeds and efficiency. While its full potential may be ahead of current consumer needs, its introduction marks a significant step in the evolution of wireless technology, catering to future demands of data-intensive applications and smart home ecosystems. As the market continues to adapt and evolve, Wi-Fi 7 is set to play a crucial role in shaping the future of connectivity.

More from Kristen Hanich

April 24, 2019

Basic Phones Making a Comeback

We’ve all heard the expression before—smartphones have peaked. And it's true; Parks Associates consu...

Read More

March 14, 2021

12M US households have cut the cord and 15M have mobile broadband only

Parks Associates estimates that across the US, 15 million households are currently mobile-only – whi...

Read More

December 05, 2017

2018: an Exciting Year for Telehealth

2017 brought some exciting developments in the telehealth space. 2016's 21st Century Cures Act has h...

Read More