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Dallas Morning News

Will Apple Pay be mobile pay’s kick-start?

October 21, 2014

If anyone can get us to use our smartphones as wallets, it’s Apple.

That’s what experts think about the launch this week of Apple Pay, the first mobile wallet to work on an iPhone.

Two previous attempts — by Google and a partnership of AT&T, Verizon and T-Mobile called Soft Card — haven’t pushed consumers to pay for things with their Android phones. Now it’s Apple’s turn.

Apple Pay is in line with the Apple playbook, said Jennifer Kent, director of research at Dallas-based Parks Associates. “Let others test it and let it mature a bit, then get the right partners and launch it with big marketing behind it.”

From the article "Will Apple Pay be mobile pay’s kick-start?" by Maria Halkias.

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