Register

I agree with the Privacy Policy

Dallas Morning News

Will Apple Pay be mobile pay’s kick-start?

October 21, 2014

If anyone can get us to use our smartphones as wallets, it’s Apple.

That’s what experts think about the launch this week of Apple Pay, the first mobile wallet to work on an iPhone.

Two previous attempts — by Google and a partnership of AT&T, Verizon and T-Mobile called Soft Card — haven’t pushed consumers to pay for things with their Android phones. Now it’s Apple’s turn.

Apple Pay is in line with the Apple playbook, said Jennifer Kent, director of research at Dallas-based Parks Associates. “Let others test it and let it mature a bit, then get the right partners and launch it with big marketing behind it.”

From the article "Will Apple Pay be mobile pay’s kick-start?" by Maria Halkias.

Previously In The News

Blockbuster's top man seeks debt options

But studios continue to experiment on their own as consumer use of online video services doubled from 2008 to 2009, according to Dallas-based Parks Associates, which predicts revenue from premium vi...

Ahead of earnings report, Blockbuster faces another challenge

Consumer use of online video services for movie rentals and movie and TV downloads doubled between 2008 and 2009, said Kurt Scherf, analyst at Dallas-based Parks Associates, which predicts revenue f...

Blockbuster fighting back with new technologies

Kurt Scherf, principal analyst with Dallas-based market research firm Parks Associates, said Netflix and others simply adapted to changing trends faster than Blockbuster. "Blockbuster had that opp...

3-D, next big thing in TV, will be on display at CES 2010

"I don't see it happening," said Kurt Scherf, principal analyst at Dallas market research firm Parks Associates. "I think this is a lot of sound and fury signifying nothing, at least for now, to b...

‹
1
2
3
4
5
6
7
8
9
10
11
12
13
›