International research firm Parks Associates announced today that Research Analyst Dina Abdelrazik will speak at CEDIA Expo, September 6 and 7 in San Diego, CA. Abdelrazik will address the impact that voice will have on user interfaces and specifically new partnerships within the smart home. The firm’s smart home research indicates, as adoption of smart speakers expands, consumer satisfaction with these devices must be monitored to ensure a robust user experience. Smart speakers, which an NPS of 26, have the lowest NPS score among all smart home devices, which in general have good scores, ranging from 47-37.
“It is surprising that smart speakers with personal assistants have such a low score, especially considering they have the highest purchase intention rate among all smart home devices,” said Dina Abdelrazik, Research Analyst, Parks Associates. “Integration with other smart home devices can be a challenge for consumers, which may contribute to low NPS. System integrators, as they add voice assistants to their services, have the opportunity to customize and integrate technology in the home with voice control to ensure a seamless and positive user experience.”
Abdelrazik will share research and insights, including findings from Parks Associates’ annual Security Dealer Survey, during the sessions “Voice-First Revolution: Next Gen Interfaces at Home” at 3:15 p.m. on Thursday, September 6, and “Voice Controls: Next-Gen User Interfaces” at 9:00 a.m. on Friday, September 7, at the San Diego Convention Center. Joining Abdelrazik for the Friday session are:
- Alex Capecelatro, Founder and CEO, Josh.ai
- Mason Hall, Product Leader, Controls and Software Platform, GE Lighting
- Arsham Hatambeiki, SVP, Product and Technology, Universal Electronics Inc.
- Mike Soucie, Senior Product Marketing Manager, Google
- Paul Williams, VP, Product Management, Control4
CEDIA Expo is the event that's making smart home genius. More than 20,000 home tech pros and over 500 exhibitors convene for the leading event in connected technology. Attendees receive concentrated access to new products, breakthrough innovations, and targeted training in tech integration.
- What: CEDIA Expo
- When: Tuesday, September 4 to Friday, September 7
- Where: San Diego Convention Center in San Diego, CA
For more information on Parks Associates research or events, visit www.parksassociates.com, or contact sales@parksassociates.com, 972-490-1113. To schedule an interview with an analyst or to request specific data, contact Julia Homier at Julia.homier@parksassociates.com, 972.996.0214.
About Parks Associates
Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.
The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.
Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
Follow Parks Associates on LinkedIn, X/Twitter, Facebook, and Instagram.
