Today’s consumers want TV content not just in the web browser, but on smartphones, tablets, gaming consoles, etc. In order for “TV Everywhere” to succeed, the industry cannot offer content on a multitude of devices alone, it must also surpass the viewer’s search and discovery experience, known as metadata.
Metadata is the in-depth descriptive information about programming that includes title, storyline, cast, genre, release date, images and more. Metadata drives TV Everywhere forward by powering search, discovery and content personalization, and creates the potential for new revenue streams through enhanced product placements and targeted advertising. Multi-device TV viewing requires detailed metadata that allows consumers to effortlessly discover the content they want to watch across multiple platforms.
