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Broadcasting and Cable

Study: Netflix May Be Eating Into VOD, Premium Networks

June 18, 2012

With its low $8 monthly price, Netflix's Internet streaming service may be eroding usage of movies purchase through video-on-demand and time spent watching premium channels like HBO, according to a study by Parks Associates.

About 16% of U.S. broadband consumers who watch VOD and 17% of those who subscribe to premium programming consider using an online subscription service like Netflix as an alternative, the research firm found.

From the article, "Study: Netflix May Be Eating Into VOD, Premium Networks" by Todd Spangler.

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