Providing market intelligence for more than 35 years

Broadcasting and Cable

Study: Netflix May Be Eating Into VOD, Premium Networks

With its low $8 monthly price, Netflix's Internet streaming service may be eroding usage of movies purchase through video-on-demand and time spent watching premium channels like HBO, according to a study by Parks Associates.

About 16% of U.S. broadband consumers who watch VOD and 17% of those who subscribe to premium programming consider using an online subscription service like Netflix as an alternative, the research firm found.

From the article, "Study: Netflix May Be Eating Into VOD, Premium Networks" by Todd Spangler.

Previously In The News

NAB: OTT Pros Assess Transformed Landscape

Semantics aside, the session was a substantive tour through a range of issues affecting (apologies) OTT players. Alan Breznick, leader of the cable and video practice leader at Light Reading, a...

‘All TV Is Going to Be Streamed’

Roku has been at the forefront of the video-streaming movement. Founded in 2002, the maker of a popular line of streaming-media players and adapters and a software platform that powers an expanding...

OTT Password Sharing Carries a Price

The sharing of credentials and passwords for TV Everywhere apps and other types of over-the-top video services will cost the video industry $500 million worldwide in 2015, Parks Associates predicts...