The Rise of AI: Consumer Perspectives, new research in partnership with Adeia, addresses consumer views on AI tools
Parks Associates released new research today in partnership with Adeia revealing 47% of US internet households report familiarity with at least one AI technology, such as conversational tools like ChatGPT or AI-powered image editors like Lensa. The Rise of AI: Consumer Perspectives notes that 40% of US internet households regularly use an AI tool for a personal, professional, or educational purpose, while 69% are concerned with the data and privacy implications of AI use.
The white paper assesses the rise of AI across media, entertainment, and advertising. It shares survey findings on consumer sentiment about the use of AI in content creation and devices within the home as well as issues surrounding privacy and security. It also serves as a guide for businesses to deploy and utilize AI solutions as part of their services.
“AI tools can be chatbots, image generators, translators, and editors, among others,” said Sarah Lee, Research Analyst, Parks Associates. “They can serve a variety of functions, customized to each person’s individual needs, to improve the experience for media creators, marketers, and end users.”
The benefits of AI for efficiency and productivity are promising, and the value will increase as AI systems continue to advance. Consumers will become more familiar with the technology, and businesses will continue to incorporate it into their workflows.
Among consumers who do not currently use AI tools, the most common inhibitors are a lack of perceived value and understanding of the technology along with data privacy and security concerns.
“The ability to evolve in the face of new technologies and challenges is an essential skill for success — adaptability is crucial to remain competitive, especially in such an unpredictable landscape,” Lee said. “Companies and individuals who do not start experimenting with AI will be left behind by those that do.”
To schedule an interview with an analyst or to request specific data, please contact Mindi Sue Sternblitz-Rubenstein at mindi.sue@parksassociates.com or 972-490-1113.
About Parks Associates
Parks Associates helps companies identify new opportunities, refine strategy, and accelerate growth in connected technology markets through data-driven insights and industry expertise. With more than 40 years of experience, the firm delivers proprietary consumer and industry research, market forecasts, and strategic analysis that guide business decisions across personal, connected home, small business, and commercial technology ecosystems. Parks Associates supports clients in navigating evolving markets including AI, security, smart home, broadband, entertainment, energy, multifamily, smart buildings, and connected health.
The firm also fosters industry growth and collaboration by convening thousands of leaders each year through its flagship executive conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. Learn more at https://www.parksassociates.com.
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