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Parks Associates research finds that more than a third of US internet households are likely to purchase a vehicle in the next year. While EVs are a growing market, the EV ecosystem is still immature and requires substantial investments to scale and meet future demands. Consumers have many concerns around the reliability and security of the vehicle, the charging infrastructure being in place to alleviate charging concerns, and the operational aspects that come with it, including the use of data and the development and introduction of new business models. In areas where electrical supply is constrained during peak demands and pricing varies, data is critical to understand customer use, consumption, and gain better control of the physical assets.
