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Wi-Fi and Home Networking

11/04/2021

Managed Wi-Fi: Disruptive Potential for Support and Services

This webinar examines the current challenges in the home as the broadband signal gets even more split among smart home, video streaming, work at home, and home schooling uses.

Webinar

Video Services: OTT, Pay TV

11/18/2021

How to Build a Winning OTT Strategy: Balancing Content and Platforms

This webinar explores the challenges of meeting this diverse mix of expectations across varying content types, audiences, and customer segments, and best practices in addressing them. Speakers discuss...

Webinar

Support Services

10/19/2021

Supporting the Modern Consumer: Smart Home and Broadband Services

Support services can create differentiation in smart home and broadband services.

Webinar

Entertainment Content: Video, Audio, Gaming

10/14/2021

The Role of Content Discovery in OTT

In this webinar, industry speakers discuss the top factors that influence content discovery for streaming, including the role of social interaction in the online video content access journey.

Webinar

Video Services: OTT, Pay TV

09/14/2021

OTT Customer Acquisition: Opportunities and Challenges

In this webinar, industry experts discuss the opportunities and challenges in today’s OTT marketplace, including best strategies to identify, acquire, and engage their customers and increase market sh...

Webinar

Support Services

06/10/2021

Protecting Privacy and Data Security in the Smart Home Era

This webinar examines the risks consumers face in today’s data economy, the tradeoffs between smart home and data security and privacy, and the technology and solutions that help consumers protect the...

Webinar

Smart Home Devices, Automation, Controls

04/13/2021

Smart Product Strategies in Europe: Choosing Communication Protocols

In this webinar, Parks Associates assesses how communication protocols impact the user experience and how these benefits can expand adoption, overcome barriers, and add to a provider’s service catalog...

Webinar

Video Services: OTT, Pay TV

04/08/2021

Using Technology to Bridge Broadcast and OTT Video

In this webinar, industry leaders discuss the challenges inherent in operating in a market in the midst of a major transition and the technologies needed to find success.

Webinar

Smart Home Devices, Automation, Controls

12/03/2020

Voice Controls in the Smart Home: Optimizing Product Design

This webinar addresses the growing use of voice control for home security and automation and evaluates the various methods for providing voice control that work for the product design process while en...

Webinar

Small-and-medium Business Research

11/17/2020

Value-Added Services for the SMB Segment

In this webinar, Parks Associates shares new research studying the changing landscape for SMBs and their need for and interest in new solutions to help manage and secure their Wi-Fi networks and conne...

Webinar

Support Services

10/01/2020

Boosting Service Value with Identity Theft Prevention Solutions

This webinar explores the consumer demand for identity protection and the market opportunities for service providers to leverage value-added identity protection services to enhance customer relationsh...

Webinar

Video Services: OTT, Pay TV

08/25/2020

TV’s Journey to the Cloud

An interactive discussion about video viewing, business models emerging through cloud-based services, the past and future trajectory for TV services on the journey to the cloud, and what new opportuni...

Webinar

Consumer Electronics Devices

08/05/2020

Next-Gen CE: Reinventing Consumer Experience with IoT Data

This webinar explores the adoption of connected products, the multiple levels of an IoT strategy for CE companies, and the challenges and potential pitfalls in the transition to a connected platform.

Webinar

Support Services

06/23/2020

Rethinking Security When We Live, Work, Play at Home

This webinar discusses the trends in home network usage and security adoption, the current state of security vulnerabilities and threats, and how ISPs can become the trusted provider of security for t...

Webinar

Wi-Fi and Home Networking

06/16/2020

Value-added Services: Secure & Complete Home Wi-Fi Management

This webinar provides the voice of the consumer on the home networking user experience, gives insight into the many variables that impact the reliability and security of the network, and describes new...

Blogs

The Streamable

OTT

streaming

advertising

In The News

08/16/2025

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

08/16/2025

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

08/16/2025

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

08/16/2025

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

08/16/2025

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

08/16/2025

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

08/16/2025

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

08/16/2025

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

08/16/2025

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

08/16/2025

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

08/16/2025

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

08/16/2025

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

08/16/2025

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

08/16/2025

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

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