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White Paper

Leaning In: Engaging Viewers with Interactive Video
In 2017, 75% of internet households paid for the linear experience of cable television versus only 44% of households today.

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Sponsored by

Leaning In: Engaging Viewers with Interactive Video

This white paper covers consumer interest in interactive entertainment and the next generation of video viewing. It discusses various forms of interactive entertainment and includes data about consumer demand and interest in such services.

It also discusses the value of livestreaming and how interactive services can best be implemented and managed.

About the Sponsor

Adeia invents, develops and licenses fundamental innovations that shape the way millions of people explore and experience entertainment and enhance billions of devices in an increasingly connected world. From TVs to smartphones, in almost any place, and across all types of entertainment experiences, from Pay-TV to OTT, Adeia’s technologies allow users to manage content and connections in a way that is smart, immersive and personal. For more information, please visit

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