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Products

Quantified Consumer

Consumer Electronics and Entertainment

12/31/2026

From Viewers to Creators: Opportunities in Creative Entertainment

The rise of social platforms and short-form video has transformed consumer expectations for content—from passive consumption of premium programming to interactive, shareable, and creator-driven experi...

Quantified Consumer

Smart Home: Products and Services

12/31/2026

Insuring the Smart Home: Fire and Water Monitoring

Smart home devices are reshaping the insurance landscape with proactive risk detection and mitigation. This study evaluates consumer interest in insurance incentives tied to security products and s...

Quantified Consumer

Smart Home: Products and Services

10/18/2026

Home Security in Transition: The Future of Protection

The home security landscape continues to evolve amid growing DIY adoption, AI-enhanced video analytics, and integration with smart home platforms. This study examines consumer security needs, adoption...

Webinar

Smart Home: Products and Services

10/15/2026

Turning Connected Data into Business Value

Data helps companies identify patterns, automate routine tasks, personalize experiences, and make faster, better-informed decisions across the organization. Join Parks Associates and Ayla Networks...

White Paper

Consumer Electronics and Entertainment

10/13/2026

High Dynamic Range and the Future of Video

This white paper examines HDR's evolution from static HDR such as HDR10 and HLG (Hybrid Log-Gamma) to dynamic HDR such as HDR10+ and Dolby Vision, becoming a foundational element of the modern viewing...

Quantified Consumer

MDU / Multifamily Tech

10/08/2026

Connected Communities: PropTech Priorities & ROI

This business-to-business study explores the strategic priorities, challenges, and ROI perceptions driving smart technology investments in multifamily and master-planned communities. Through in-depth...

Blogs

smart home

CONNECTIONS

Wi-Fi

home automation

Smart Home

11/06/2026

Strategies Needed to Achieve a Unified Experience in the Smart Home

Typically, the entertainment space and the smart home have evolved in their own silos, each with its own ecosystem, business models, and players. However, in some instances the two worlds do find area...

Google

smart TV

connected TV

Samsung

Smart Home

11/06/2026

Google TV and Samsung Signal the Next Phase of the Smart TV Platform War

TV operating systems (TVOS) are becoming a primary battleground, not just a feature. As TVs get treated more like long-lived “compute platforms,” buyers (and retailers) will increasingly compare sets...

coronavirus

COVID-19

OTT

pay TV

streaming

Entertainment

11/06/2026

360 Deep Dive: Today’s Broadcast TV

TV antenna usage in US broadband households jumped to 25% in 2019 and is expected to grow as COVID-19 has kept consumers at home. Content styles and genres grow and change, while business models an...

streaming

digital content

entertainment

Tubi

FAST

Entertainment

11/06/2026

Tubi Partners with TikTok to Develop Long-Form Content from Creators

Tubi has announced a partnership with TikTok to create a program that gives TikTok creators a pathway to develop and distribute long-form content on Tubi. The initiative is designed to help creators e...

gaming

streaming

video games

entertainment

Press Releases

11/06/2026

How Esports are Changing the Game

Traditionally defined as “an activity involving physical exertion and skill in which an individual or team competes against another or others for entertainment,” sports have begun to take a new form i...

Google

security

home safety

Smart Home

11/06/2026

The End of Google Nest Secure and the Future of DIY

Towards the end of October, Google announced the discontinuation of its three-year-old Google Nest Secure alarm system. Although Google will no longer sell its DIY home security system, it will contin...

smart home

online video

virtual reality

social media

entertainment

Entertainment

11/06/2026

Why Augmented Reality Matters

Too often augmented reality (AR) and virtual reality (VR) are lumped into the same category together, which speaks to the fundamental lack of understanding about what exactly AR is and what it’s aimin...

energy

automation

Smart Energy Summit

DISTRIBUTECH International

Energy

11/06/2026

How Utilities Can Enhance Their Efficiency Through Consumer Rate Programs

Too few customers are familiar with their energy-provider’s special rate programs, according to market research firm Parks Associates. With many service providers offering special rates as part of ene...

smart home

Google

Apple

entertainment

Press Releases

11/06/2026

Alcatel-Lucent: Europeans less willing to pay for smart home services than Americans

Tom Van Leeuwen, Product Line Manager at Alcatel-Lucent, answers the following industry questions prior to the 2015 CONNECTIONS Europe event taking place 10-11 November in Amsterdam: What challenge...

smart home

Google

thermostats

energy

broadband

In The News

11/06/2026

Nest selling cheaper Internet-connected thermostat to reach masses

Tom Kerber of the research and consulting firm Parks Associates said the cheaper thermostat could persuade more shoppers to try Nest. Just 11 percent of American households with broadband Internet hav...

home networks

Internet of Things

interoperability

M2M

smart home

Smart Home

11/06/2026

IoT, Emotional Engagement, and More about Uber

Today, we learned that Uber has changed its icons on smart devices and that these city-specific icons will take on a life of their own – changing as one moves from city to city. While this development...

smart home

CONNECTIONS

home automation

interoperability

Consumer Electronics Devices

11/06/2026

Smart Home is Forcing Convergence of Traditionally Separate Industries

Today, the smart home is forcing convergence of traditionally separate industries, creating opportunities for partnerships and new ways for consumers to acquire connected solutions in the home. Connec...

energy

home automation

smart home

security

Smart Home

11/06/2026

What’s next in the Canadian Smart Home Industry?

Today, smart homes equipped with IoT technology, are quickly increasing in popularity due to the convenience, comfort and security it brings. Parks Associates, an internationally recognized market res...

energy

home automation

smart home

thermostats

Press Releases

11/06/2026

Icontrol Networks Announces Integration of WeatherBug Home

Today, Icontrol Networks announced a new partnership with Earth Networks, which centers around the integration of WeatherBug Home into Icontrol’s Developer Program. Icontrol Networks, a leader in i...

CES

home safety

security

CONNECTIONS Summit

Smart Home

11/06/2026

Home Security Growth: DIY and Pro Channels

Today, advances in home security and safety devices offer consumers an increasing array of solutions to help them trade in worry for peace of mind. As smart home security devices grow in familiarity,...

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