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Products

Quantified Consumer

Consumer Electronics and Entertainment

12/31/2026

From Viewers to Creators: Opportunities in Creative Entertainment

The rise of social platforms and short-form video has transformed consumer expectations for content—from passive consumption of premium programming to interactive, shareable, and creator-driven experi...

Quantified Consumer

Smart Home: Products and Services

12/31/2026

Insuring the Smart Home: Fire and Water Monitoring

Smart home devices are reshaping the insurance landscape with proactive risk detection and mitigation. This study evaluates consumer interest in insurance incentives tied to security products and s...

Quantified Consumer

Smart Home: Products and Services

10/18/2026

Home Security in Transition: The Future of Protection

The home security landscape continues to evolve amid growing DIY adoption, AI-enhanced video analytics, and integration with smart home platforms. This study examines consumer security needs, adoption...

Webinar

Smart Home: Products and Services

10/15/2026

Turning Connected Data into Business Value

Data helps companies identify patterns, automate routine tasks, personalize experiences, and make faster, better-informed decisions across the organization. Join Parks Associates and Ayla Networks...

White Paper

Consumer Electronics and Entertainment

10/13/2026

High Dynamic Range and the Future of Video

This white paper examines HDR's evolution from static HDR such as HDR10 and HLG (Hybrid Log-Gamma) to dynamic HDR such as HDR10+ and Dolby Vision, becoming a foundational element of the modern viewing...

Quantified Consumer

MDU / Multifamily Tech

10/08/2026

Connected Communities: PropTech Priorities & ROI

This business-to-business study explores the strategic priorities, challenges, and ROI perceptions driving smart technology investments in multifamily and master-planned communities. Through in-depth...

Blogs

smart home

Smart Spaces

Smart Home

11/08/2026

Nomadix joins Smart Spaces as Event Sponsor

Nomadix has announced their sponsorship for Parks Associates’ annual Smart Spaces conference! "Nomadix, an ASSA ABLOY company, brings connected experiences to life. For over 25 years, Nomadix has b...

CES

EVs and connected cars

Microsoft

Amazon

Broadband and Mobility

11/08/2026

Nissan Hints at Cortana News for CES Keynote

Nissan recently tweeted that its upcoming CES announcement will involve Cortana, Microsoft's personal assistant. Below I offer some background about Nissan's partnership with Microsoft and its possibl...

CONNECTIONS

digital content

home automation

home networks

wearable

Wi-Fi

Analyst Blog

11/08/2026

Nimbio CONNECTIONS 2023 Breakfast Sponsor

Nimbio is participating as a breakfast sponsor for CONNECTIONS™ 2023. CONNECTIONS™: The Premier Connected Home Conference, hosted by Parks Associates, taking place over the dates of May 23 – 25, in Fr...

CONNECTIONS

industry event

Internet of Things

privacy

security

Smart Home

11/08/2026

Insights into Easing Consumers Concerns with Privacy and Data Security with IMONT CEO, Nigel Pugh

Nigel Pugh, CEO, IMONT Technologies Limited spoke with the Parks Associates’ analyst team prior to the 22nd-annual CONNECTIONS: The Premier Connected Home Conference to discuss how companies can capit...

pay TV

OTT

smart TV

streaming

Netflix

broadband

In The News

11/08/2026

Majority of U.S. Broadband Households Use Up to One OTT

NEW YORK: Up to 58 percent of broadband households in the U.S. use at least one OTT video service on a monthly basis, according to new Parks Associates findings. The research firm also found that m...

fitness apps

smart home

home automation

IoT

Health

11/08/2026

The Impact of Children on Adoption of Connected Health and Wellness Devices

New research from Parks Associates shows that among those of child-rearing age, the presence of children at home correlates with higher adoption of health and wellness devices. In general, adoption of...

CES

Connected Health Summit

COVID-19

digital health

remote health monitoring

Health

11/08/2026

Remote Healthcare Services Anticipate the Future of Telehealth and Home Monitoring at CES 2021

New product and service announcements at CES 2021 last week revealed that virtual healthcare solutions are at the forefront of healthcare, due in part to the COVID-19 pandemic. Extensive regulatory mo...

cord cutting

digital content

Internet of Things

multiscreen

OTT

pay TV

Entertainment

11/08/2026

Competition Increasing Among Top 10 OTT Video Service Providers

New Parks Associates research cited by The Washington Post today reveals the competitive landscape among top OTT video service providers. The IoT research firm recently released an updated Top 10 l...

smart home

security

connected CE

home automation

IoT

broadband

Single-family renters

Smart Home

11/08/2026

75% of Single-Family Renters Interested in Smart Home Features from Property Owners

New Parks Associates consumer research reveals that three-quarters of single-family renters express strong interest in having smart home devices and security systems provided by landlords or property...

energy

smart grid

Energy

11/08/2026

Major Announcements in Residential Energy Management Continue

New announcements recently within the energy management industries continue to underscore the opportunities for new products and services to help reduce energy consumption.  Currently, only a modes...

Smart Energy Summit

Press Releases

11/08/2026

40%+ of U.S. broadband households plan to buy a smart home device in the next 12 months

Nearly 20% of U.S. broadband households own at least one smart home device, and over 40% plan to buy one in the next 12 months. These devices open new opportunities for both Energy Efficiency (EE) and...

digital content

OTT

pay TV

Press Releases

11/08/2026

Universal-Peacock Deal Disrupts Pay-One Content Windowing

NBCUniversal’s Peacock had a disappointing launch in summer 2020 due to unavailability on key platforms and a lack of appealing exclusive content to drive initial engagement. After finally adding Roku...

smart home

connected CE

IoT

smart energy devices

Energy

11/08/2026

ConnectedSolutions to provide customers with savings and incentives, help manage smart devices and appliances, reduce energy use

National Grid, a leading utility provider in the Northeast, today announced the introduction of its ConnectedSolutions platform in Massachusetts and Rhode Island. The innovative consumer energy platfo...

smart home

apps

home automation

artificial intelligence

generative AI

machine learning

Smart Home Systems, Products, and Services

11/08/2026

Parks Associates: Nearly 40% of households who do not use generative AI tools do not see the value in them

New research study, Consumer Perception and Use of Generative AI, highlights use of generative AI tools and concerns over privacy and ethics Parks Associates’ new research study Consumer Perception...

streaming

OTT

online video

Entertainment

11/08/2026

Searching for the missing Chuck

My wife and I were both traveling over the past week - me internationally, her domestically. We both missed Chuck on Monday night, March 30. We've both become pretty addicted to this show. Upon our...

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