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Products

Quantified Consumer

Consumer Electronics and Entertainment

12/31/2026

From Viewers to Creators: Opportunities in Creative Entertainment

The rise of social platforms and short-form video has transformed consumer expectations for content—from passive consumption of premium programming to interactive, shareable, and creator-driven experi...

Quantified Consumer

Smart Home: Products and Services

12/31/2026

Insuring the Smart Home: Fire and Water Monitoring

Smart home devices are reshaping the insurance landscape with proactive risk detection and mitigation. This study evaluates consumer interest in insurance incentives tied to security products and s...

Quantified Consumer

Smart Home: Products and Services

10/18/2026

Home Security in Transition: The Future of Protection

The home security landscape continues to evolve amid growing DIY adoption, AI-enhanced video analytics, and integration with smart home platforms. This study examines consumer security needs, adoption...

Webinar

Smart Home: Products and Services

10/15/2026

Turning Connected Data into Business Value

Data helps companies identify patterns, automate routine tasks, personalize experiences, and make faster, better-informed decisions across the organization. Join Parks Associates and Ayla Networks...

White Paper

Consumer Electronics and Entertainment

10/13/2026

High Dynamic Range and the Future of Video

This white paper examines HDR's evolution from static HDR such as HDR10 and HLG (Hybrid Log-Gamma) to dynamic HDR such as HDR10+ and Dolby Vision, becoming a foundational element of the modern viewing...

Quantified Consumer

MDU / Multifamily Tech

10/08/2026

Connected Communities: PropTech Priorities & ROI

This business-to-business study explores the strategic priorities, challenges, and ROI perceptions driving smart technology investments in multifamily and master-planned communities. Through in-depth...

Blogs

wearable

smart home

Internet of Things

digital media

connected cars

Press Releases

11/08/2026

Parks Associates speaking at key IoT events this week: Bluetooth World, Wearable Technology Show, Autonomous Car Detroit, SXSW

Parks Associates announced this week members of its analyst team are speaking at key events around the world focused on the growth of the consumer-based IoT market and the impact of connectivity on re...

smart home

Internet of Things

thermostats

connected home

smart lighting

Press Releases

11/08/2026

Parks Associates’ new industry research focuses on IoT innovations and interoperability in the smart home

Parks Associates announced two new industry reports today focused on the growing Internet of Things (IoT) market and the role of interoperability in driving consumer adoption of new smart home product...

digital media

OTT

pay TV

connected TV

entertainment

Entertainment

11/08/2026

Uncertainty in the Future of OTT and Original Programming

Over-the-Top (OTT) video streaming services compete based on content. User experience, price, brand and marketing are all important, but consumers pay for services in order to have something to watch....

interoperability

smart home

Smart Home

11/08/2026

The Wait Is Over And Matter 1.0 Is Here

Over the years, groups of smart home companies have come together to develop standards and protocols to help their devices work together. Consumers have wanted a simple, easy way to shop for devices t...

pay TV

OTT

broadband

streaming devices

In The News

11/08/2026

AnyClip Extends Reach of Licensed Content through Partnership with LKQD®

Over the past few years, consumers have migrated to a new set of devices for video consumption. The proliferation of quality mobile broadband such as LTE, coupled with improved device capabilities, ha...

security

smart home

home safety

Smart Home

11/08/2026

Nest: Confronts Smart Home Security

Over the past few weeks, Nest customers experienced a series of hacks including a highly publicized news story where a stranger started talking to a five-year-old boy through the Nest security camera...

smart home

home automation

artificial intelligence

Smart Home

11/08/2026

AI Is a Revenue Engine for the Connected Home, Not Just a Feature

Over the past decade, brands have infused artificial intelligence (AI) and machine learning (ML) technologies into their products, services, and workflow to enhance feature sets, enable solutions to w...

interoperability

smart home

Smart Home

11/08/2026

SmartThings Hits Milestone in Transition Away from Hardware

Over the last year, Samsung has slowly but steadily moved toward an app-only approach to its SmartThings platform. With 6% of broadband households using SmartThings as their solution to control their...

digital content

OTT

pay TV

Entertainment

11/08/2026

Defining the Video Market: New Services and New Terminology

Over the last few years, US consumers have shifted their viewing preferences away from traditional providers such as cable and satellite TV toward online sources. According to Parks Associates most re...

CONNECTIONS

COVID-19

security

home safety

Smart Home

11/08/2026

Increased Adoption of Residential Security Systems and Services

Our new research, Residential Security: Consumer Insights 2020, finds security system adoption, after holding steady at 25-28% for over five years, jumped up to 33% of US broadband households at the e...

Amazon

digital media

OTT

streaming

Entertainment

11/08/2026

Subscription OTT Video Services – Who’s On-the-Top?

OTT video service popularity is still on the rise over 10 years after its debut. Parks Associates shows that there are now over 200 service options to choose from in the U.S. alone. While there are cl...

home networks

online video

OTT

smart TV

streaming

Press Releases

11/08/2026

Infographic: Impact of Online Video on Broadband Consumption

OTT video is reshaping the U.S. entertainment marketplace—Parks Associates research shows nearly two-thirds of U.S. broadband households have an OTT service, and one-third have more than one subscript...

Amazon

online video

OTT

smart TV

streaming

Consumer Electronics Devices

11/08/2026

Growing Demand for Streaming Media Players: Amazon's Share Increases by 4%

OTT video is firmly established in the U.S. entertainment marketplace—more than two-thirds of U.S. broadband households have an OTT service—and the popularity of this service translates into hardware...

Chromecast

cloud services

digital content

digital media

home networks

smart TV

Wi-Fi

OTT

online video

Video Services: OTT, Pay TV

11/08/2026

Internet Video over-took Broadcast Video in 2016

OTT service subscriptions continue to grow at the expense of traditional pay-TV services. Traditional broadcast TV’s share of video consumption continues to decline and only accounts for one-third of...

online video

OTT

pay TV

churn

Press Releases

11/08/2026

Understanding and Combatting OTT Churn

OTT service churn reached 35% in 2019, up from 28% in 2018. As the OTT video market evolves and becomes more competitive, service providers are increasingly focused on engaging and keeping their subsc...

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