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Video Services: OTT, Pay TV

Internet Video over-took Broadcast Video in 2016

OTT service subscriptions continue to grow at the expense of traditional pay-TV services. Traditional broadcast TV’s share of video consumption continues to decline and only accounts for one-third of all video consumption. Parks Associates ongoing consumer survey research shows that Internet video over-took broadcast video in 2016 and accounts for the lion’s share of all video consumed.

Now 83% of US households have an OTT service and pay-tv service (legacy and streaming pay tv) adoption has dropped to 61% according to Parks Associates consumer data. Consumers now watch 48% more video now (34.3 hours of video a week) versus 23.2 hours 12 years ago. Check out our trending data since 2010.

The amount of livestreamed content has substantially grown from less than 2 hours per week in 2018 to nearly 5 hours per week in 2022. The advent of livestreaming is one of the more notable developments in video distribution. It is now one of the top sources of video consumed ranking 4th behind live TV, subscription OTT video, and OTT AVOD.

  • The advent of livestreaming is supplementing the total amount of linear content consumed.
  • Livestreaming accounts for a modest but growing share of video consumption on a TV set—2.4 hours per week on average.

The growth of livestreaming will drive demand for “prosumer” production capabilities as well as aggregators that help live streamers distributed their content.

This is an excerpt from Parks Associates research library. Thanks for your comments and reading our work. For information on our services, please visit or feel free to reach out to me directly.

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