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Products

Quantified Consumer

Consumer Electronics and Entertainment

12/31/2026

From Viewers to Creators: Opportunities in Creative Entertainment

The rise of social platforms and short-form video has transformed consumer expectations for content—from passive consumption of premium programming to interactive, shareable, and creator-driven experi...

Quantified Consumer

Smart Home: Products and Services

12/31/2026

Insuring the Smart Home: Fire and Water Monitoring

Smart home devices are reshaping the insurance landscape with proactive risk detection and mitigation. This study evaluates consumer interest in insurance incentives tied to security products and s...

Quantified Consumer

Smart Home: Products and Services

10/18/2026

Home Security in Transition: The Future of Protection

The home security landscape continues to evolve amid growing DIY adoption, AI-enhanced video analytics, and integration with smart home platforms. This study examines consumer security needs, adoption...

Webinar

Smart Home: Products and Services

10/15/2026

Turning Connected Data into Business Value

Data helps companies identify patterns, automate routine tasks, personalize experiences, and make faster, better-informed decisions across the organization. Join Parks Associates and Ayla Networks...

White Paper

Consumer Electronics and Entertainment

10/13/2026

High Dynamic Range and the Future of Video

This white paper examines HDR's evolution from static HDR such as HDR10 and HLG (Hybrid Log-Gamma) to dynamic HDR such as HDR10+ and Dolby Vision, becoming a foundational element of the modern viewing...

Quantified Consumer

MDU / Multifamily Tech

10/08/2026

Connected Communities: PropTech Priorities & ROI

This business-to-business study explores the strategic priorities, challenges, and ROI perceptions driving smart technology investments in multifamily and master-planned communities. Through in-depth...

Blogs

Connected Health Summit

COVID-19

digital health

IoT

Health

11/08/2026

OMRON - Healthcare in a Crisis

Parks Associates’ Connected Health Summit: Independent Living and Wellness is a three-day executive conference focused on the impact of connected devices and IoT healthcare solutions on consumers at h...

smart home

insurance

connected CE

digital media

online video

OTT

smart TV

streaming

Entertainment

11/08/2026

Increasing Customer Retention – Insights from WarnerMedia

Parks Associates’ Future of Video: OTT, PayTV, and Digital Media continues on Thursday, March 31 with the virtual session Video Distribution Strategies from 11 AM to 1:30 PM CT. This session will addr...

CONNECTIONS

Internet of Things

smart home

MDUs

Smart Home

11/08/2026

MDUs in Focus: Builders, Property Managers, and Connected Solutions

Parks Associates’ 2020 CONNECTIONS™ Community is a virtual conference and networking experience focused on the connected home and IoT industries. The CONNECTIONS™ Community will host six exclusive net...

home safety

smart home

Support Services

11/08/2026

Evolution of Residential Security: New Market Structure

Parks Associates has been tracking the residential security markets since the late 1980s. Security and home systems have been established for decades in specific consumer segments, but now connectivit...

OTT

streaming

sports

livestream

interactive video

Entertainment

11/08/2026

Younger Sports Fans Shift Viewing Habits, Creating New Opportunities for Streaming Services

Parks Associates' new research report, Streaming Sports: The  Fan Experience, finds that younger sports fans are significantly reshaping the way sports content is consumed, favoring highlights, social...

OTT

streaming

sports

churn

subscription

Entertainment

11/08/2026

Seasonal Churn Challenges Sports Streaming Services Despite High Loyalty Intentions

Parks Associates' latest study, Streaming Sports: The Fan Experience, finds that although two-thirds of sports streaming subscribers maintain their subscriptions even after seasons end, churn remains...

OTT

streaming

sports

churn

subscription

Entertainment

11/08/2026

NFL Streaming Growth, Generational Viewing Shifts, and Churn Trends Reshape the Future of Sports Media

Parks Associates' latest consumer study, Streaming Sports: The Fan Experience, highlights how the migration of major sports like the NFL to streaming services is transforming the U.S. media landscape,...

energy

smart home

EVs and connected cars

Smart Energy Summit

Energy

11/08/2026

Leviton - Insights on Smart Home Bundling

Parks Associates' eleventh annual Smart Energy Summit, held February 17-19 in Austin, Texas, will address the challenge and opportunity for utilities as consumer adoption of connected products and par...

smart home

connected CE

Connected Health Summit

IoT

connected health devices

Health

11/08/2026

Connected Health: Market Movement and Announcements

Parks Associates' 5th-annual Connected Health Summit kicks off this week to bring together executives and thought leadership on health technologies as they relate to the Internet of Things. Service pr...

connected CE

CONNECTIONS

home automation

industry event

Internet of Things

smart home

smart TV

wearable

Wi-Fi

Press Releases

11/08/2026

CONNECTIONS features top IoT and Smart Home leaders at 21st-annual Conference, May 23-25 in San Francisco

Parks Associates' 21st-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 23-25 at the Hyatt Regency San Francisco Airport in San Francisco. The event provides a day of pre...

connected CE

CONNECTIONS

privacy

security

smart home

Consumer Electronics Devices

11/08/2026

Key Takeaways from Connections 2021

Parks Associates wrapped up the 25th year of the CONNECTIONS™ conference this week with two days of virtual sessions: Smart Home: Bridging Platforms and Changing the Experience, Privacy and Security,...

smart home

remote health monitoring

Connected Health Summit

digital health

seniors

Silicon Labs

connected health devices

connected health apps

Alarm.com

Calix

Becklar

Cognitive Systems

connected health

Press Releases

11/08/2026

Parks Associates: More than 14 million US internet households use assistive technologies and independent living solutions

Parks Associates will host the virtual session “Transforming Safety for People, Workers, and Property at Home and Senior Living Centers” on June 12 at 12 PM CT, in partnership with Becklar and as part...

smart home

CONNECTIONS

home automation

connected home

Press Releases

11/08/2026

Parks Associates celebrates 25th year of CONNECTIONS™ with State of Smart Home Market, featuring executives from COX Communities, Silicon Labs, Resideo, Alarm.com, Allegion, Google/Thread Group, and Kraftful

Parks Associates will host the virtual session State of the Smart Home Market on Tuesday, May 25, as part of this year’s CONNECTIONS™: Premier Connected Home Conference. Parks Associates has hosted th...

smart home

security

CONNECTIONS

home automation

home safety

Press Releases

11/08/2026

CONNECTIONS™ Conference features session on trends among technology pro-installers and consumer research on DIY security and smart home solutions

Parks Associates will host the virtual session Pro-Installers and Home Technologies on Tuesday, May 25, focused on trends in professional and DIY installation solutions, as part of the 25th annual CON...

smart home

security

CONNECTIONS

home automation

IoT

Press Releases

11/08/2026

Parks Associates’ 30th annual CONNECTIONS™ Conference highlights impact of AI technologies on consumer tech markets, May 5-7 in California

Parks Associates will host the 30th annual CONNECTIONS™: The Premier Connected Home Conference May 5-7 at the Hyatt Regency Santa Clara, bringing together connected home executives from Alarm.com, Sil...

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