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Products

Quantified Consumer

Consumer Electronics and Entertainment

12/31/2026

From Viewers to Creators: Opportunities in Creative Entertainment

The rise of social platforms and short-form video has transformed consumer expectations for content—from passive consumption of premium programming to interactive, shareable, and creator-driven experi...

Quantified Consumer

Smart Home: Products and Services

12/31/2026

Insuring the Smart Home: Fire and Water Monitoring

Smart home devices are reshaping the insurance landscape with proactive risk detection and mitigation. This study evaluates consumer interest in insurance incentives tied to security products and s...

Quantified Consumer

Smart Home: Products and Services

10/18/2026

Home Security in Transition: The Future of Protection

The home security landscape continues to evolve amid growing DIY adoption, AI-enhanced video analytics, and integration with smart home platforms. This study examines consumer security needs, adoption...

Webinar

Smart Home: Products and Services

10/15/2026

Turning Connected Data into Business Value

Data helps companies identify patterns, automate routine tasks, personalize experiences, and make faster, better-informed decisions across the organization. Join Parks Associates and Ayla Networks...

White Paper

Consumer Electronics and Entertainment

10/13/2026

High Dynamic Range and the Future of Video

This white paper examines HDR's evolution from static HDR such as HDR10 and HLG (Hybrid Log-Gamma) to dynamic HDR such as HDR10+ and Dolby Vision, becoming a foundational element of the modern viewing...

Quantified Consumer

MDU / Multifamily Tech

10/08/2026

Connected Communities: PropTech Priorities & ROI

This business-to-business study explores the strategic priorities, challenges, and ROI perceptions driving smart technology investments in multifamily and master-planned communities. Through in-depth...

Blogs

smart home

home networks

Wi-Fi

MDUs

Broadband and Mobility

11/08/2026

The Disruptive Potential of Managed Wi-Fi

Parks Associates’ research reveals 88% of US households currently have some type of broadband service. Consumers’ dependency on good, reliable, and speedy broadband service cannot be overstated. Broad...

pay TV

entertainment

Streaming Video Tracker

Streaming Media

Entertainment

11/08/2026

Streaming Video Tracker Update: Consolidation, Bundling, and the Evolution of Ad-Supported Models

Parks Associates’ Q2 2025 Streaming Video Tracker webinar, led by Vice President of Research Jennifer Kent, delivered fresh updates to our industry database, a review of major market developments, and...

smart home

MDUs

connected home

smart buildings

smart energy devices

SmartRent

proptech

Growing Multifamily Value Through Smart Energy Savings

Smart Home Systems, Products, and Services

11/08/2026

Parks Associates: MDU owners and operators report 18-19% reduction in energy and water costs due to smart tech solutions

Parks Associates’ newest research Growing Multifamily Value Through Smart Energy Savings, released ahead of Apartmentalize 2025, finds that MDU owners and operators have experienced a reduction of 18-...

pay TV

OTT

streaming

entertainment

Entertainment

11/08/2026

The Decline of Pay-TV Services – New Whitepaper

Parks Associates’ new Market Snapshot - OTT and Pay TV: Partnerships and Competition that covers the decline in pay-TV services during the first quarter of 2018. According to the research, 15% of broa...

streaming

Future of Video

Adeia

SVOD

CTV

vMVPD

advertising

interactive video

Interactive & Shoppable TV: Next Wave of CTV Revenues

Video Services: OTT, Pay TV

11/08/2026

Parks Associates forecasts more than 278 million viewers will watch subscription ad-supported streaming services by 2029

Parks Associates’ new white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experi...

cord cutting

digital content

digital media

online video

OTT

pay TV

Press Releases

11/08/2026

Pay TV responds to OTT’s Reshaping of the Entertainment Industry

Parks Associates’ new complimentary whitepaper, Video’s Critical Path: Success at Web Speeds, sponsored by MediaKind examines the reshaping of the entertainment industry by OTT video services. “Pay...

smart home

security

ADT

DIY

Press Releases

11/08/2026

Nearly 40% of security dealers offering interactive services report that 50% or more of their sales include at least one smart home device

Parks Associates’ fourth annual Security Dealer Survey, fielded at the end of 2017, finds that smart products and interactive capabilities provide dealers additional value propositions for their offer...

OTT

digital health

energy

home automation

home safety

security

Smart Home

11/08/2026

Value Beyond Home Security – New Whitepaper Developed with Alarm.com

Parks Associates’ consumer surveys consistently find that “peace of mind” consistently ranks in the top three smart home benefits that most influence purchasing. Thirty-one percent of recent buyers re...

energy

Internet of Things

smart home

Energy

11/08/2026

Can IoT Help Climate Change?

Parks Associates’ Connected Consumer Podcast just released a new episode where hosts Chris White and Rosey Ulpino dive into hot topics about IoT and Climate Change with guest speaker Rob Conant, VP of...

online video

OTT

pay TV

Entertainment

11/08/2026

Video Services Dashboard: Q2 2021

Parks Associates’ Consumer Insights Dashboard analyzes the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home services, including home internet, pay TV, and...

industry event

smart home

Energy

11/08/2026

Parks Associates Announces Zen Ecosystems as 2022 Smart Energy Summit Sponsor

Parks Associates’ Smart Energy Summit is excited to announce Zen Ecosystems as a sponsor of the upcoming event. Zen Ecosystems provides energy management solutions to businesses and consumers. Our...

industry event

smart home

Energy

11/08/2026

Parks Associates Announces SmartThings as 2022 Smart Energy Summit Sponsor

Parks Associates’ Smart Energy Summit is excited to announce SmartThings as a sponsor of the upcoming event. SmartThings is the premier technology enabling connected living and driving the futu...

Smart Energy Summit

Schneider Electric

Energy

11/08/2026

Parks Associates Announces Schneider Electric as 2022 Smart Energy Summit Sponsor

Parks Associates’ Smart Energy Summit is excited to announce Schneider Electric as a sponsor of the upcoming event. As a global specialist in energy management with operations in more than 100 coun...

Connected Health Summit

smart home

Energy

11/08/2026

Parks Associates Announces Rapid Response Monitoring as 2022 Smart Energy Summit Sponsor

Parks Associates’ Smart Energy Summit is excited to announce Rapid Response Monitoring as a sponsor of the upcoming event. Rapid Response Monitoring is a Critical Events Response Center specializin...

smart home

Wi-Fi

Energy

11/08/2026

Parks Associates Announces Particle as 2022 Smart Energy Summit Sponsor

Parks Associates’ Smart Energy Summit: Engaging the Consumer is excited to announce Particle as a sponsor of the upcoming event. Particle is the leading integrated IoT platform, providing a complet...

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