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Products

Trackers

Residential Security

06/12/2025

Smart Home and Security Tracker 2025 - May Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Consumer Insights Dashboard

Wi-Fi and Home Networking

06/09/2025

Home Services Dashboard Q1 2025

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home.   Consumer Insights Dashboards...

White Paper

MDU Research

06/09/2025

Resident Demand for Technology: Evaluating Amenity Fees

This white paper examines the rising demand for technology amenities in multifamily rentals, along with how properties are funding these amenities through the use of amenity fees. It covers evolving s...

Trackers

Video Services: OTT, Pay TV

06/02/2025

Streaming Video Tracker - North American Update: May 2025

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

White Paper

MDU Research

06/03/2025

Growing Multifamily Value Through Smart Energy Savings

This white paper explores the evolving role of smart energy solutions in multifamily housing, including identifying how companies are utilizing smart energy technology to achieve significant cost savi...

Multiclient

Smart Home Devices, Automation, Controls

06/02/2025

The Business of Consumer IoT: Product Strategy in a Maturing Market

The smart home market is maturing, with 45% of US internet households owning at least one core smart home device. The customer base is shifting to a more mass-market profile, new competitors continue...

Webinar

Wellness and Fitness

05/22/2025

Transforming Safety for People, Workers, and Property at Home and Senior Living Centers

Advanced technology solutions are helping senior living and assisted living providers deliver better health outcomes while giving residents, their families, and workers greater peace of mind. Innovati...

Trackers

Residential Security

05/13/2025

Smart Home and Security Tracker 2025 - April Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Trackers

Residential Security

05/09/2025

Smart Home and Security Tracker 2025: Q1 Platforms, Products, and Forecasts

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Quantified Consumer

Smart Home Devices, Automation, Controls

05/05/2025

Smart Home: User Experience, Pain Points & Support

More than a decade into its development, the smart home market is maturing, offering dozens of product types from a growing number of competitors and attracting more mainstream consumers. To attract a...

Trackers

Video Services: OTT, Pay TV

05/01/2025

Streaming Video Tracker - North American Update: April 2025

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

White Paper

Consumer Electronics Devices

04/24/2025

Interactive and Shoppable TV: Next Wave of CTV Revenues

This white paper is an urgent call to action for CTV platforms, streaming providers, and advertisers to prioritize interactivity and leverage the technology and data already at their disposal to stren...

Trackers

Video Services: OTT, Pay TV

04/22/2025

Streaming Video Tracker: Analyst Notes, Q1 2025

The Analyst Notes for the Streaming Video Tracker, North America highlights key changes made to the Streaming Video Tracker this quarter, including any enhancements made to the streaming video tracker...

White Paper

Residential Security

04/22/2025

Home Security Reimagined: Intelligence over Hardware

This white paper explores the forces driving this transformation, the economic & technological shifts reshaping home security, and the steps the industry must take to remain relevant in a world where...

Blogs

OTT

streaming

Rapid TV News

subscription

In The News

06/12/2025

Majority Of US OTT Services Subscription-Only

“Services are experimenting with a variety of business models in order to differentiate themselves in this crowded market dominated by Netflix, Hulu, and Amazon. Smaller OTT companies are experimentin...

smart home

connected CE

home automation

appliances

In The News

06/12/2025

Smart Appliances: Lots of Attention, But Low Market Adoption

New consumer research from Parks finds that less than 5 percent of U.S. broadband households own a smart appliance such as a full-sized refrigerator, oven, dishwasher or washer/dryer that can be monit...

smartphones

Apple

The Seattle Medium

In The News

06/12/2025

Senator Warren Calls Out 21st Century Digital Robber Barons

Perhaps no other company embodies the alleged abuse more than Apple. The popular electronics producer has sought to block competition at nearly every turn and through nearly every avenue. According to...

Google

Microsoft

automation

virtual assistant

TechRadar.com

06/12/2025

Why 100 Million Monthly Cortana Users On Windows 10 Is A Big Deal

Alphabet seems to have said even less about how many people are using Google Now, it's Android-based virtual assistant. The firm gave no specific figures during its 2016 Google I/O keynote regarding G...

Press Releases

01/20/2023

50+ Executives confirmed for CONNECTIONS U.S.

The preliminary list of speakers for the upcoming CONNECTIONS™ Conference includes more than 50 executives from the top media, entertainment, controls, and energy companies around the world. Speak...

smartphones

mobile internet

Fierce Wireless

In The News

06/12/2025

Parks: Loyalty Programs, Data Rollover Important To Likely Switchers

"The U.S. mobile service market has grown intensely competitive over the last three years as growth in new smartphone subscribers tapers off. U.S. operators have ramped up incentives to lure subscribe...

smart home

security

connected CE

home automation

IoT

Security Systems News

In The News

06/12/2025

Smart Home Adoption To Benefit Security

Market research firm Parks Associates, based here, is predicting that an increase in smart home controllers will help drive the increased adoption of home security systems—moving the penetration rate...

smart home

connected CE

home automation

Fierce Wireless

In The News

06/12/2025

Finding A Place For Wireless In The Smart Home

"Smart home products and service providers are looking for mass market channels for distribution," said Harry Wang, senior director of research at Parks Associates, via email. "U.S. carriers' consumer...

smart home

security

home safety

camera

Security Systems News

In The News

06/12/2025

ADT Gets Into The Ring

In fact, new research that came out this week from Parks Associates estimates that nearly 24 percent of U.S. broadband households will have an IP camera by 2020, while more than 50 percent will have a...

smartphones

mobile internet

T-Mobile

Android Headlines

In The News

06/12/2025

New Research Reveals Priorities For Carrier Switchers

As carriers priorities shift from increasing the average revenue per user to managing churn, consumers’ priorities have been changing as well. For example, the two-year contract, long a staple of user...

Google

streaming

Amazon

Roku

streaming devices

Apple TV

In The News

06/12/2025

Exactly How Apple Lost TV

Even with strong development from Apple TV last year, research study firm Parks Associates approximated it to be fourth behind Google, Amazon, and also Roku in streaming device sales in 2014. Of the 4...

smart home

connected CE

home automation

MediaPost

In The News

06/12/2025

5% Own Smart Appliances, 18% Plan To Buy One

The 360 View Update: Consumer Demand for Connected Major Appliances by Parks Associates found that fewer than 5% of U.S. households currently own a smart appliance and less than a quarter (18%) of con...

tablet

desktop computer

mobile computing

In The News

06/12/2025

Consumer Desktop Adoption Declines 30% Since 2009

New consumer research from Parks Associates finds a continued decline in the adoption rate for desktop computers. The report reveals that since 2009, nearly one third of U.S. broadband households have...

OTT

streaming

MediaPost

password sharing

subscription

piracy

In The News

06/12/2025

Advertising Absent From Most OTT Services

At the end of 2015, Parks says about 20% of U.S. broadband homes had cancelled at least one OTT video service during the previous 12 months. Growing levels of password sharing with OTT services is...

smart home

connected CE

home automation

IoT

Press Releases

06/12/2025

Parks Associates releases new research on IoT smart home business models, home energy management, security, and smart lighting

Market Research Firm Announces Four New IoT Industry Reports Parks Associates today announced four industry reports focusing on IoT smart home business models, home energy management, security, and...

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