Connected Health, Wearables, and Fitness

As consumers integrate connected devices and services more deeply into their lifestyles, they bring the same expectation and desire to their health and wellbeing. This research quantifies the adoption and use of consumer wearables and other connected wellness devices, examines the impact that COVID-19 has had on wearables demand and adoption, and looks at the market for new use cases for wearables such as location monitoring, senior care and emergency response, and telehealth.

Price: $12,000.00

Purchase Questions?



wearables-qc-toc2020.jpg

- click image to enlarge -

Download Table of Contents (PDF)

Survey Methodology

COVID-19 Timeline

Executive Summary

Industry Insight

Personal Ownership of Wearables

Brand of Wearable Owned

High Intention to Purchase Connected Medical Devices in Next 12 Months

Appeal of Sharing Device Data with Telehealth Services

Adoption of “Panic Buttons” by Age Group

Adoption of “Panic Buttons” by Wearables Users

Participation in Digital Fitness Classes in the Past Month

Expected Lasting Changes as a Result of COVID-19

Connected Health Device Adoption

Overall Adoption of Internet-Connected Health Devices (2014 - 2020)

Total Average Number of Connected Health Devices Owned Per BB HH (2010 - 2020)

Numbers of Connected Health Device Owned (2014 - 2020)

Adoption of Connected Health Products (Q2/20)

Defining Wearables Categories

Adoption of Connected Health Products by Smartphone OS (Q2/20)

Adoption of Wearables and Wearables Brands

Personal Use of Wearables (Q2/20)

Personal Ownership of Wearables by Brand Categorization (2019 - 2020)

Brand of Wearable Owned by Head of Household (2018 - 2020)

Models of Wearables Owned by Head of Household (Q2/20)

Primary Wearables Brand (Q2/20)

Primary Wearable Model From Top Brands (Q2/20)

Primary Apple Watch Model

Primary Fitbit Model

Primary Samsung Model

Primary Garmin Model

Primary Wearable Brand by Smartphone OS (Q2/20)

Wearables and Health Device Purchases and Purchase Intentions; Interest in New Use Cases

High Intention to Purchase Connected Medical Devices in Next 12 Months (Q2/20)

High Intentions to Purchase Wearables in Next 12 Months (Q2/20)

Wearable Ownership vs. Purchases During COVID-19 Pandemic (Q2/20)

Smart Watch Purchases (2014 - 2020)

Change in Overall Spending Due to COVID-19 Pandemic (Q2/20)

Change in Spending on Exercise Equipment Due to COVID-19 Pandemic (Q2/20)

Consumer Adoption of Fitness Services

Use of Connected Health and Fitness Apps (Q2/20)

Participation in Digital Fitness Classes (Q2/20)

Likelihood of Continuing to Participate in Fitness Classes After Pandemic (Q2/20)

Fitness OTT Service Subscriptions (Q1/20)

Smart Watch Ownership (Q1/20)

Interest in Remote Patient Monitoring and Device-Based Independent Living Solutions

Appeal of Telehealth Services (2019 - 2020)

Appeal of Sharing Device Data with Telehealth Services (Q2/20)

Appeal of Sharing Device Data with Telehealth Services (Q2/20)

Market Size of Caregivers (2019-2020)

Average Age of Loved One (2019-2020)

Appeal of Caregiving Solutions (Q2/20)

Consideration of Device-Based Independent Living Solutions (2019-2020)

Must-Have Features of Independent Living System (Q2/20)

Features of Panic Buttons (2019 - 2020)

Panic Button Device Capabilities (Q2/20)

Impact of COVID-19 on Consumer Health Concerns

Exercise in Past 30 Days (2018-2020)

Activities Performed During COVID-19 Pandemic (Q2/20)

Health Concerns Among Consumers (Q2/20)

Expectations of Visiting Outdoor Public Places (Q2/20)

Health Concerns by Age Groups (Q2/20)

Health Concerns by COVID-19 Symptoms Experienced (Q2/20)

Expected Lasting Changes as a Result of COVID-19 (Q2/20)

Appendix

Publish Date: 3Q 2020

Slides: 61


Authored By:
Kristen Hanich - Senior Analyst
Yilan Jiang - Director
Keshav Jaiswal - Consumer Insights Analyst II

Published by Parks Associates
© August 2020 Parks Associates

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

© 1998-2020 Parks Associates. All Rights Reserved.