Security Buyers: Purchase Trends and Triggers

Security solution providers must understand their past and potential to develop compelling products and effective marketing strategies. This study quantifies security buyers’ purchase trends and triggers, including drivers and barriers, influencers, purchase channel preferences for product and service bundles, purchase processes, and importance of incentives, such as discounts, financing, or rebates from an insurance provider.

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Publish Date: 4Q 2021

Slides: 50

Authored By:
Jennifer Kent - Vice President, Research

Published by Parks Associates
© July 2021 Parks Associates

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