Register

I agree with the Privacy Policy

TMCnet

Mochi Media Joins Google for Launch of AdSense for Games

October 07, 2008

Mochi Media has announced collaboration with Google's AdSense that will allow Google to place advertisements in MochiAds, Mochi Media's network of online games. AdSense for Games will gain access to Mochi Media's international ad inventory and reach gaming audiences on various Web sites. With Mochi Media adding Google to its networks, Mochi Media's game developers will also get increased monetization.

According to research firm, Parks Associates, casual gaming is still small with about $1 billion from advertising and subscription revenues in 2007. Independent developers distribute their games on Web portals and via blogs and social networks, just like YouTube videos. A copy of a casual game might be on every gaming blog on the Web, but once set free from its developer's site, the developer might not have any clue how many people have played it.

From the article, "Mochi Media Joins Google for Launch of AdSense for Games" by Anamika Singh

Previously In The News

Over One-Third of Smartphone and Tablet Users Use Mobile Devices as TV Guides

Parks Associates, host of CONNECTIONS™ at CTIA 2013, announced new mobile and app research today showing consumers are increasingly using mobile devices and second-screen apps as alternatives to tr...

The Future of IPTV

Bucking downward trends in the economy through aggressive deployments, IT market researchers predict that Internet protocol television – or “IPTV” – will grow more than 50 percent this year. Accord...

63% of Smart TV Owners Have the Device Connected and 79% of Them Use It to Watch Online Video Regularly

Parks Associates today announced new research showing 26% of U.S. broadband households own a smart TV and 46% own at least one set-top box. Furthermore, 63% of smart TV owners connect the set to th...

Samsung Electronics and Delivery Agent Launch T-Commerce Shopping

Parks Associates estimates that of the 136 million TV households in North America projected in 2013, Smart TV homes will be present in 32 million, or 23 percent. By 2017, more than half (53%) of TV...

‹
1
2
3
4
5
6
7
8
9
10
...
25
26
›