Register

I agree with the Privacy Policy

TMCnet

Mochi Media Joins Google for Launch of AdSense for Games

October 07, 2008

Mochi Media has announced collaboration with Google's AdSense that will allow Google to place advertisements in MochiAds, Mochi Media's network of online games. AdSense for Games will gain access to Mochi Media's international ad inventory and reach gaming audiences on various Web sites. With Mochi Media adding Google to its networks, Mochi Media's game developers will also get increased monetization.

According to research firm, Parks Associates, casual gaming is still small with about $1 billion from advertising and subscription revenues in 2007. Independent developers distribute their games on Web portals and via blogs and social networks, just like YouTube videos. A copy of a casual game might be on every gaming blog on the Web, but once set free from its developer's site, the developer might not have any clue how many people have played it.

From the article, "Mochi Media Joins Google for Launch of AdSense for Games" by Anamika Singh

Previously In The News

Parks Associates: Europeans Want More Content Discovery Options for TV Viewing

Parks Associates European research finds strong demand in Western Europe for TV solutions that personalize and prioritize content. TV subscribers in France, Belgium, the U.K., and Germany all expre...

Over 25% of US CE shoppers use mobile commerce apps in-store

More than 25 percent of CE buyers in US broadband households use mobile commerce apps on their smartphone to help with an in-store purchase decision, including functions such as product research, b...

Technology Support: The Moment of Truth that Drives Customer Experience

The importance of technology and reliance on Internet connectivity is driving a shift in that thinking. Today, technology support is increasingly being recognized as a critical moment of truth alon...

CEA Introduces Report on Dramatic Rise of Connected Health and Wellness Consumer Devices Market

The Consumer Electronics Association (CEA) released a new report, The Connected Health and Wellness Market, quantifying the dramatic growth in sales of connected health and wellness devices. Cr...

‹
1
2
...
17
18
19
20
21
22
23
24
25
26
›