Register

I agree with the Privacy Policy

TMCnet

Mochi Media Joins Google for Launch of AdSense for Games

October 07, 2008

Mochi Media has announced collaboration with Google's AdSense that will allow Google to place advertisements in MochiAds, Mochi Media's network of online games. AdSense for Games will gain access to Mochi Media's international ad inventory and reach gaming audiences on various Web sites. With Mochi Media adding Google to its networks, Mochi Media's game developers will also get increased monetization.

According to research firm, Parks Associates, casual gaming is still small with about $1 billion from advertising and subscription revenues in 2007. Independent developers distribute their games on Web portals and via blogs and social networks, just like YouTube videos. A copy of a casual game might be on every gaming blog on the Web, but once set free from its developer's site, the developer might not have any clue how many people have played it.

From the article, "Mochi Media Joins Google for Launch of AdSense for Games" by Anamika Singh

Previously In The News

CEA Introduces Report on Dramatic Rise of Connected Health and Wellness Consumer Devices Market

The Consumer Electronics Association (CEA) released a new report, The Connected Health and Wellness Market, quantifying the dramatic growth in sales of connected health and wellness devices. Cr...

Compelling Positive Impact [Credit Union Management]

We know that some interactions are shifting to mobile from other channels-such as balance inquiries that were once made via the higher-cost call center. Many of these inquiries are also incremental...

Movistar Launches Tech Support Service in Spain, in Collaboration with iYogi

Stuart Sikes, of Parks Associates, a global market research firm, said, "The role of broadband service providers in addressing consumer tech support needs continues to be critical. As the number of...

Samsung Electronics and Delivery Agent Launch T-Commerce Shopping

Parks Associates estimates that of the 136 million TV households in North America projected in 2013, Smart TV homes will be present in 32 million, or 23 percent. By 2017, more than half (53%) of TV...

‹
1
2
...
7
8
9
10
11
12
13
...
25
26
›