Providing market intelligence for more than 35 years

The Wall Street Journal

What Your Kids Can Teach You About Tech

Cellphone bills are subject to sharp increases as households trade up to smartphones and rack up expensive data charges. Young adults, of course, want it all: the latest phones and a full-service plan. But while a survey earlier this year found that 18- to 34-year-olds spent more on average on their smartphones than their elders, they paid somewhat less last year for their monthly plans, according to Parks Associates, a Dallas research firm.


One way to do that is to reduce the amount of data you use. Young people often use apps to keep track of their usage, says Jennifer Kent, senior analyst in mobile and health research at Parks. In addition, 30% of those 18 to 24 surveyed last year said they used Wi-Fi to access Internet services on their phone whenever possible, compared with 16% of those 45 to 54 years old.

It also helps to be savvy about shopping for both phones and plans, though the sheer number of options can be overwhelming. Best Buy, for instance, says it offers more than 350 different cellphones and more than 100 different contract and no-contract plans.

From the article "What Your Kids Can Teach You About Tech" by Karen Blumenthal.

Previously In The News

Cable operators buff up guides for Internet age

Brett Sappington, director of research at Parks Associates, says the lack of awareness could be caused by the failure of cable TV operators to advertise such services, known as TV Everywhere. After...

Support.com to Present Insights Into Technology Services for Mobile Devices at CONNECTIONS(TM): The Premier Connected Home Conference at CTIA 2013(TM)

Support.com, Inc., a leading provider of cloud-based technology services and software that create new revenue streams and improve customer experience, will participate in the panel session, Extendi...

Discovery to Launch 'TestTube' Online Video Network

Brett Sappington, an analyst at Parks Associates, said such investments in the YouTube ecosystem are "a bit of a hedge, because, if that area explodes in growth—and all of the data we have shows th...

iYogi to Present "A Survival Guide for the Post-PC World" at CONNECTIONS(TM): The Premier Connected Home Conference & Showcase

iYogi announced today that Larry Gordon, President, Global Channels, iYogi, will be participating as a speaker at the upcoming CONNECTIONS(TM) Conference, co-located at CTIA, May 20-May 23 in Las V...