Providing market intelligence for more than 35 years

The Wall Street Journal

What Your Kids Can Teach You About Tech

Cellphone bills are subject to sharp increases as households trade up to smartphones and rack up expensive data charges. Young adults, of course, want it all: the latest phones and a full-service plan. But while a survey earlier this year found that 18- to 34-year-olds spent more on average on their smartphones than their elders, they paid somewhat less last year for their monthly plans, according to Parks Associates, a Dallas research firm.


One way to do that is to reduce the amount of data you use. Young people often use apps to keep track of their usage, says Jennifer Kent, senior analyst in mobile and health research at Parks. In addition, 30% of those 18 to 24 surveyed last year said they used Wi-Fi to access Internet services on their phone whenever possible, compared with 16% of those 45 to 54 years old.

It also helps to be savvy about shopping for both phones and plans, though the sheer number of options can be overwhelming. Best Buy, for instance, says it offers more than 350 different cellphones and more than 100 different contract and no-contract plans.

From the article "What Your Kids Can Teach You About Tech" by Karen Blumenthal.

Previously In The News

2Q 2013 Mobile Research Shows Voice Control Technologies Resonating With Apple and Google Users

Parks Associates' Voice Recognition & Control on Mobile Devices, based on multiple consumer surveys including a March 2013 survey of smartphone owners, finds a majority of both Apple iPhone Siri us...

Broadband Service Providers to Deploy 120 Million Gateways and Routers in 2017

Broadband providers, driven by subscriber adoption of connected CE and the need for new revenues, will deploy over 120 million routers and residential gateways (RGs) worldwide in 2017, achieving a...

Over 70% of Pay-TV Subscribers in Western Europe Able to Receive Multiscreen Services Like TV Everywhere

International research firm Parks Associates today announced it is accepting speaker submissions for the eighth-annual CONNECTIONS(TM) Europe, 12-13 November in Amsterdam at the Mövenpick Hotel. Th...

Over 40% of Pay-TV Re-Subscribers Lured Back by Discounts and Promotions

Parks Associates today previewed consumer data from its upcoming webcast "Pay-TV Re-connectors and the Netflix Exes," showing traditional promotions, such as offering free or discounted premium cha...