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Chromecast Usage Is Actually Rising, Claims Google

July 01, 2014

The presentation attempted to counter a report by market research company Parks Associates, reported on this site a few weeks back, that Chromecast use is on the decline. Parks surveyed 10,000 broadband-enabled homes and found that, while Chromecast ownership is steady at 6 percent, the number of owners who use the device at least once per month has fallen from 78 percent to 73 percent.

That information came from Parks Associates' report 360 View: CE Adoption and Trends, which studied the adoption and use of over 20 streaming devices.

Perhaps Google will have better luck with its recently announced Android TV operating system.

Update: Parks Associates published a blog post about the discrepency.

From the article "Chromecast Usage Is Actually Rising, Claims Google."

Previously In The News

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To get more information on bundling, I spoke to Brett Sappington, director of research for Parks Associates. Consumers like bundles, he assured me. Consumers like having one bill to pay, instead of...

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