Register

I agree with the Privacy Policy

StreamingMedia.com

Chromecast Usage Is Actually Rising, Claims Google

July 01, 2014

The presentation attempted to counter a report by market research company Parks Associates, reported on this site a few weeks back, that Chromecast use is on the decline. Parks surveyed 10,000 broadband-enabled homes and found that, while Chromecast ownership is steady at 6 percent, the number of owners who use the device at least once per month has fallen from 78 percent to 73 percent.

That information came from Parks Associates' report 360 View: CE Adoption and Trends, which studied the adoption and use of over 20 streaming devices.

Perhaps Google will have better luck with its recently announced Android TV operating system.

Update: Parks Associates published a blog post about the discrepency.

From the article "Chromecast Usage Is Actually Rising, Claims Google."

Previously In The News

Standalone HBO GO Service Likely to Spur Further Cord-Cutting: Report

Is access to Game of Thrones, Girls, and other HBO content enough to make consumers cancel the rest of their pay tv subscription? New research from Parks Associates says the answer may be "yes—but...

NAB 2015: Winning the Next Generation of Viewers with OTT Services

Not surprisingly, people who pay for OTT services watch more video than those who don't. "People who are willing to pay for video watch more, watch two times more on a computer, and four times more...

7% of U.S. Homes Have Broadband and OTT Services, But No Pay TV

How many households subscribe to both broadband and an over-the-top (OTT) video service, but don't have a pay TV subscription? Thanks to a report from Parks Associates, we know the answer is 7 perc...

‹
1
2
3
4