Register

I agree with the Privacy Policy

StreamingMedia.com

Chromecast Usage Is Actually Rising, Claims Google

July 01, 2014

The presentation attempted to counter a report by market research company Parks Associates, reported on this site a few weeks back, that Chromecast use is on the decline. Parks surveyed 10,000 broadband-enabled homes and found that, while Chromecast ownership is steady at 6 percent, the number of owners who use the device at least once per month has fallen from 78 percent to 73 percent.

That information came from Parks Associates' report 360 View: CE Adoption and Trends, which studied the adoption and use of over 20 streaming devices.

Perhaps Google will have better luck with its recently announced Android TV operating system.

Update: Parks Associates published a blog post about the discrepency.

From the article "Chromecast Usage Is Actually Rising, Claims Google."

Previously In The News

Roku Takes in $25M in Funding, Remains Tight-Lipped About It

This summer, a report by Parks Associates found that Roku devices were the category leader, and were much more popular than Apple TV, the second most-used set-top box. From the article "Roku Ta...

Parks Associates: One Quarter of U.S. Homes Will Have STB By 2015

Set-top boxes aren't for early adopters, anymore. In its latest look at the streaming video industry, market research company Parks Associates said that 25 percent of U.S. homes with broadband conn...

The Challenge of Mobile Video: Big Returns for Small Screens

Parks Associates has also noticed this trend. “Forty-four percent of U.S. tablet owners increased their time spent watching video on this device over the past year,” Brett Sappington, director of r...

CES Report: Roku Looks at the Future of Streamed Entertainment

"The future of television will be streamed in a variety of different ways," said Doug Craig, head of programming for Roku. Craig was speaking on the panel "Monetizing Smart Home Solutions and Conne...

‹
1
2
3
4
›