Register

I agree with the Privacy Policy

IPTV News

Advanced TV ad revenues to top US$ 4bn in 2014

October 13, 2009

The pay-TV industry will start to see success in advanced TV advertising from mid-2010, according to a new report from Parks Associates, with US revenues topping US$ 130mn by the end of 2010 and going on to reach US$ 4bn by 2014.

“Major US cable television operators, direct broadcast satellite (DBS) TV providers, and telcos have identified advanced advertising as a key revenue opportunity moving forward,” said Heather Way, Research Analyst at Parks Associates. “In the short term, digital TV operators continue to ramp up their investment in advanced advertising solutions as a preemptive move to sustain ad revenues. In the long term, the investment serves to grow the advertising business segment.”

From the article, "Advanced TV ad revenues to top US$ 4bn in 2014"

Previously In The News

US IPTV subs wax, as cable subs wane

Telcos will be leading the next growth phase for pay-TV services in the US, with the number of IPTV subscribers there set to increase from 8.8mn at the end of 2011 to 18.6mn in 2017, according to n...

Pay-TV adoption hits 78% of UK broadband households

Parks Associates announced new research today at CONNECTIONS Europe showing pay-TV adoption in Germany and the UK has reached 86% and 78% of broadband households, respectively. Spanish adoption...

Nearly 50% of U.S. broadband households use OTT video

New research from Parks Associates finds subscribers of OTT (over-the-top) services spend more per month renting and buying video downloads than the average household, which contributes to the succ...

Streaming sticks expected to help fill 2014 Xmas lists

New analysis and insights from Parks Associates predict smart watches and connected entertainment devices, including game consoles and streaming media devices, will be the most popular gifts for th...

‹
1
2
3
4
5
6
7
8
9
10
...
15
16
›