Register

I agree with the Privacy Policy

IPTV News

Advanced TV ad revenues to top US$ 4bn in 2014

October 13, 2009

The pay-TV industry will start to see success in advanced TV advertising from mid-2010, according to a new report from Parks Associates, with US revenues topping US$ 130mn by the end of 2010 and going on to reach US$ 4bn by 2014.

“Major US cable television operators, direct broadcast satellite (DBS) TV providers, and telcos have identified advanced advertising as a key revenue opportunity moving forward,” said Heather Way, Research Analyst at Parks Associates. “In the short term, digital TV operators continue to ramp up their investment in advanced advertising solutions as a preemptive move to sustain ad revenues. In the long term, the investment serves to grow the advertising business segment.”

From the article, "Advanced TV ad revenues to top US$ 4bn in 2014"

Previously In The News

Pay-TV providers missing the middle market for gaming

Premium pay-TV providers do not currently maximize the market's revenue potential, with premium gaming features being too expensive to realize the market's prospects, according to a new report from...

US viewing online doubles

The number of US broadband households watching premium online content - including movies and TV shows - has doubled in the past 12 months, according to a new report from Parks Associates. “Cons...

Residential gateways to create new revenue streams

Residential gateways and home networks will open new revenue streams for service providers within the next four years, with deployments of residential gateways to account for over half of home netw...

Annual STB shipments to exceed 200mn by 2013

Annual shipments of set-top boxes will exceed 200mn by 2013, driven by demand for interactive and personalised television services, as providers overhaul their current installed base with next-gene...

‹
1
2
...
6
7
8
9
10
11
12
...
15
16
›