Register

I agree with the Privacy Policy

IPTV News

Advanced TV ad revenues to top US$ 4bn in 2014

October 13, 2009

The pay-TV industry will start to see success in advanced TV advertising from mid-2010, according to a new report from Parks Associates, with US revenues topping US$ 130mn by the end of 2010 and going on to reach US$ 4bn by 2014.

“Major US cable television operators, direct broadcast satellite (DBS) TV providers, and telcos have identified advanced advertising as a key revenue opportunity moving forward,” said Heather Way, Research Analyst at Parks Associates. “In the short term, digital TV operators continue to ramp up their investment in advanced advertising solutions as a preemptive move to sustain ad revenues. In the long term, the investment serves to grow the advertising business segment.”

From the article, "Advanced TV ad revenues to top US$ 4bn in 2014"

Previously In The News

When a tree falls: IoT, smart homes and sound sensors

A recent Parks Associates survey stated that 37% of U.S. households with broadband plan to buy a connected smart home device in 2015. Another report by Accenture forecast that two thirds of consume...

Study reveals strong European appetite for smart home

According to new research from Parks Associates, one in four broadband households in the UK, Spain and Germany find at least one smart home device “very appealing.” Among European broadband hou...

OTT password sharing costs industry $500 million

OTT video service credential sharing will cost the industry $500 million in direct revenues worldwide in 2015, according to new research from Parks Associates. The report shows 6% of US broadba...

Cord-switching to blame for cable’s woes

While many in the cable TV industry are starting to believe that cord-cutting is not the threat once thought, US research firm Parks Associates warns that another threat is emerging which is just a...

‹
1
2
...
5
6
7
8
9
10
11
...
15
16
›