Register

I agree with the Privacy Policy

IPTV News

Advanced TV ad revenues to top US$ 4bn in 2014

October 13, 2009

The pay-TV industry will start to see success in advanced TV advertising from mid-2010, according to a new report from Parks Associates, with US revenues topping US$ 130mn by the end of 2010 and going on to reach US$ 4bn by 2014.

“Major US cable television operators, direct broadcast satellite (DBS) TV providers, and telcos have identified advanced advertising as a key revenue opportunity moving forward,” said Heather Way, Research Analyst at Parks Associates. “In the short term, digital TV operators continue to ramp up their investment in advanced advertising solutions as a preemptive move to sustain ad revenues. In the long term, the investment serves to grow the advertising business segment.”

From the article, "Advanced TV ad revenues to top US$ 4bn in 2014"

Previously In The News

US IPTV subs wax, as cable subs wane

Telcos will be leading the next growth phase for pay-TV services in the US, with the number of IPTV subscribers there set to increase from 8.8mn at the end of 2011 to 18.6mn in 2017, according to n...

AT&T adds 198k U-verse TV subs in Q3

US telco AT&T had reached 4.3mn active subscribers to its managed IPTV service ‘U-verse TV’ by the end of the third quarter of this year, having added 198,000 customers in the three-month period....

Elemental Technologies: “Only software-based video compression solutions can keep up”

Consumers are formative forces: market research firm Parks Associates predicts that more than 2 billion people worldwide will own at least one smartphone in 2015, while Forrester Research forecasts...

Over two-thirds of Smart TV owners “regular app users”

App developers are increasingly targeting Smart TV platforms as their next significant growth area as nearly 80% of owners in the US regularly use apps on them, according to Parks Associates, which...

‹
1
2
...
7
8
9
10
11
12
13
14
15
16
›