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Parks Associates research shows that 41% of consumers in U.S. broadband households use a voice assistant application or device. “Companies are creating a world of devices that can be commanded naturally with the simplicity of a vocal command already,” said Dina Abdelrazik, Research Analyst at Parks Associates, “Improvements in the underlying technology, such as enhanced far-field capabilities, will lead to a better experience for voice-first activities. For instance, Parks Associates data reveal that 43% of people already use voice control to stream music while 14% use it to control a smart home device. These activities rely on an accurately captured vocal command by a device’s microphone.”