Providing Market Intelligence for 40 Years

In The News

Parks: 51% of Consumers Prefer Video Subscription Package That Includes Live TV

More than 27% of U.S. internet households prefer a live-TV bundle combined with their favorite streaming on-demand services, while 24% prefer a skinny bundle combined with their favorite streaming services, according to new data from Parks Associates. 

“Consumers are not necessarily choosing between live TV and streaming. Many want access to both in one package,” said Michael Goodman, director of entertainment research at Dallas-based Parks. “Providers have the opportunity to offer greater flexibility to their consumers while making it easier to access the content they value.”

Parks also found that 68% of streaming pay-TV subscribers (vMVPD subscribers), including consumers using services such as YouTube TV, Hulu + Live TV, Fubo, and DirecTV Stream, find the idea of a skinny bundle appealing.

Smaller channel packages combined with streaming services can provide a middle ground between traditional pay TV and streaming-only options, according to Parks.

“Skinny bundles offer providers an opportunity to address consumers who want to maintain access to live television but are increasingly sensitive to the cost and size of traditional channel packages,” added Goodman. “The strongest opportunity is retention. These packages can give existing subscribers another option before they decide to cancel service entirely.”

Parks Associates will host the webinar Streaming Video: Churn, Loyalty, and Competition on Sept. 24, featuring research from the recent Parks study and the Streaming Video Tracker, an ongoing service tracking 400+ streaming video services in North America.

The firm is also hosting its ninth annual Future of Video: Business of Streaming Nov. 17-18 in Marina del Rey, Calif.

From the article, "Parks: 51% of Consumers Prefer Video Subscription Package That Includes Live TV" by Erik Gruenwedel

Previously In The News

Why You Should—or Shouldn’t—Buy a Home Security Camera

Home surveillance cameras—from Ring, Nest, Arlo and others—are the eyes and ears of many neighborhoods. Around 14% of U.S. households with broadband have installed an internet-connected camera, accord...

Roku Swings to Second-Quarter Loss on Slower Ad Spending

San Jose, Calif.-based Roku is the nation’s largest maker of streaming hardware—accounting for about 37% of the U.S. market, according to Parks Associates—but it derives most of its revenue from adver...

Drive Til-You-Qualify May Not Be What it Was

How will such evolving functions, an increased emphasis on community "walkability," and neighborhood "programming" around trails, proximity to grocery, schools, health, etc., and social connections, e...

Future-Proofing New Homes

For home builders, home technology ranging from security, safety, comfort, lighting, and environment systems, to appliances, to infotainment, to linkages to others (humans, things, networks, etc.), th...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive