Providing Market Intelligence for 40 Years

In The News

Parks: 50% of U.S. Video-Viewing Homes Use Ad-Supported Streaming Services Weekly

About 50% of people who consume video on a viewing device (TV, computer, tablet, or phone) watch a free, ad-supported service (FAST) or ad-based video on-demand service (AVOD) at least once a week, according to new data from Parks Associates, which includes consumer surveys of 8,000 and 10,000 U.S. internet households.

Connected households consume 43.5 hours of video per week on average across all viewing devices, an increase of more than six hours from 37.2 hours in 2020, according to new data from Parks Associates. Additionally, 61% of households watch paid streaming services on a TV set, consuming an average of 7.5 hours per week of content from these services.

“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” research analyst Sarah Lee said in a statement.

 
Sarah Lee

Lee said that as video consumption on a cell phone continues to rise, when excluding social video, U.S. internet households spend 6.5 hours per week watching video on a smartphone and 3.9 hours on a tablet.

“TVs are still the main video-viewing device, but platform usage continues to diversify,” she said.

Parks found that paid streaming services are the most popular content type consumed across TV, mobile, computers, and tablets, but households watch several different types of services across their devices over the week. About 78% of households watch an SVOD service weekly, followed by 67% of households who watch user-generated content such as that from YouTube.

“Given the popularity of FAST and user-generated content, consumers may soon decide they do not need to subscribe to as many services as they do now,” Lee said in a statement.

From the article, "Parks: 50% of U.S. Video-Viewing Homes Use Ad-Supported Streaming Services Weekly" by Erik Gruenwedel

Previously In The News

TLC Presents New 4K TV With Roku OS

Last year, research firm Parks Associates said that Amazon, Apple, Google and Roku accounted 86 percent of streaming devices sold in 2014. Moreover, the firm estimates that 86 million streaming media...

Media Industry – Future of Pay TV In An OTT Landscape Pt.2 – Ericsson

Earlier this year, Parks Associates published a study highlighting that the number of paid OTT video subscriptions in Europe is still lagging behind the U.S. For instance, while 64 percent of U.S. bro...

Are There Lessons in Go90’s Failure for Jeffrey Katzenberg’s Billion-Dollar Streaming Startup?

There was a lot to like about the originals on Go90, and my sense from using the service was that the programming wasn’t the problem. Peter Berg’s docuseries QB1 about elite high school quarterbacks i...

Sprint Launches New Unlimited Freedom Plan With Unlimited Data, Talk And Text

Wireless data usage is growing steadily from 2015 to 2016 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless d...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive