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In The News

Revenge of the Antenna

May 09, 2017

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has dropped every year during the same period, to 81 percent of broadband households in 2016.

“Data consistently shows that the perceived [lack of] value of pay-TV is always the number-one reason why people cut the cord,” Parks Associates told the San Diego Union-Tribune. But of course they’ve got new options competing for their attention. Of the 63 percent of broadband households that subscribe to video streaming services, more than half get more than one. During the 1980s, the growth of cable poached viewers from broadcast TV and the big networks. But now, the combination of broadcast TV and streaming is poaching viewers from cable.

From the article "Revenge of the Antenna" by Mark Fleischmann.

Previously In The News

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Parks Associates, in partnership with InterDigital, dives deep into this shifting landscape in their new report, Streaming Live Sports: Where Opportunity Meets Complexity. Research from the study g...

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A recent white paper from Parks Associates, created in partnership with SmartRent, examines how the use of smart energy and water systems can bring down these costs and attract residents. From the...

Sports streaming pain points revealed in report

A report from InterDigital and Parks Associates – Streaming Live Sports: Where Opportunity Meets Complexity – reveals a plethora of information about how US sports fans view content, and the pros and...

Demand response programs improving, but customers remain wary: report

Limited customer awareness remains a significant barrier to participation in residential demand response programs, Parks Associates and Resideo Grid Services said in a report released last month. ...

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