Providing market intelligence for more than 35 years

Blogs

April 23, 2024
Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps
April 16, 2024
Parks: 50% of U.S. Video-Viewing Homes Use Ad-Supported Streaming Services Weekly
March 05, 2024
Parks Associates’ Future of Video addresses disruptions in video distribution and transformation of streaming business and revenue models
February 14, 2024
Hub: Amazon Eyes Winning Formula With Ad-Supported Prime Video
November 13, 2023
U.S. Ad-Supported Streaming Households Leap To 41% Share
November 09, 2023
Use of ad-supported business models jumps to 41% in US households, up from 31% six months ago
September 27, 2023
Americans Are Cutting Back Streaming Service Spending As Cord Cutters Become More Budget-Savvy
September 18, 2023
Household spending on streaming subscriptions declined 25% to $73 per month versus $90 a month in 2021
August 29, 2023
Churn Rate for U.S. Streamers Hits 47 Percent