In a recent column on StreamTV Insider, Parks Associates Director Eric Sorensen noted that “telcos are pursuing aggressive options with streaming in order to keep the pay TV business operating for as long as feasible.”
Parks Associates research showed that as of Q1 2024 Charter’s Spectrum TV services are in 23% of internet homes, up yoy from its 19% market share in each 2022 and 2023.
Sorensen wrote that service providers are adopting streaming bundles to lower operational expenses and to appeal to larger advertisers by enabling ad buying across multiple platforms.
“Additionally, bundles help prevent churn of the subscriber completely departing,” wrote Sorensen. “Parks Associates anticipates we will continue to see the reemergence of a new kind bundle as a way for pay-TV providers to reengage and entice lost customers.”
From the article, "Charter, Paramount strike carriage deal, includes ad-supported BET+, Paramount+" by Bevin Fletcher
This year, Prime Video will air Woody Allen's first-ever TV series, as well as another season of its critically acclaimed alternative-history series, "The Man in the High Castle." In December, it crea...
The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, but Apple trails Roku and Amazon in market share, and it seldom discounts its pri...
In particular, Cisco said that the new products target distributed and mobile businesses that may need full coverage for headquarters, branch offices, or even employees connecting to the network from...
That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...