Providing market intelligence for more than 35 years

Forbes

The Xbox One And PS4 Don't Need To Make 4K A Priority

4K TV adoption has been slow, as the TV industry in general has seen a slowdown with 3D failing spectacularly and the rise of consumers watching video on laptops, tablets and phones. As such, the forecasts for 4K adoption show that while it may very well be the next format everyone switches to, it’s going to take an exceptionally long time to approach anything resembling mass adoption.

One report from Parks Associates says that it will take 10-12 years for 4K to reach 80% adoption, which is what HDTV currently enjoys in the market. And even in the optimistically titled “The Rise of 4K” report from Business Insider, which predicts a faster rollout than HD, their upward sloping chart hits 5% adoption in 2017, and 20% in 2020. But don’t worry, by 2030, when presumably one of the Obama children will be president, we’ll be at 95% adoption.

From the article "The Xbox One And PS4 Don't Need To Make 4K A Priority" by Paul Tassi.

Previously In The News

BlackBerry Hopes Ride On Security, Cars -- Even Stores?

Of course, how this lone outpost performs is only one indicator of the consumer appeal that BlackBerry has steadily, yet stunningly, lost over the last few years. Whether Heins and his totally refo...

OTT Continues To Tantalize And Torment TV Execs

Pricing plays a pivotal role in terms of politics with distributors and consumer perception of OTTs. Some content providers privately have groused about the $20 Dish plans to charge for its Sling T...

Is Apple Watch A Threat To Fitbit's IPO?

And the fitness tracker industry is set to almost triple from the $2 billion it reached in 2014 to $5.4 billion by 2019, according to Parks Associates, which sees more people buying these “connecte...

Against All Odds

Those trends will continue, but maybe not fast enough. EarthLink's digitally literate customers are four times as likely to switch to high-speed as AOL's. If the 4 million users go broadband before...