Providing market intelligence for more than 35 years

Forbes

The Xbox One And PS4 Don't Need To Make 4K A Priority

4K TV adoption has been slow, as the TV industry in general has seen a slowdown with 3D failing spectacularly and the rise of consumers watching video on laptops, tablets and phones. As such, the forecasts for 4K adoption show that while it may very well be the next format everyone switches to, it’s going to take an exceptionally long time to approach anything resembling mass adoption.

One report from Parks Associates says that it will take 10-12 years for 4K to reach 80% adoption, which is what HDTV currently enjoys in the market. And even in the optimistically titled “The Rise of 4K” report from Business Insider, which predicts a faster rollout than HD, their upward sloping chart hits 5% adoption in 2017, and 20% in 2020. But don’t worry, by 2030, when presumably one of the Obama children will be president, we’ll be at 95% adoption.

From the article "The Xbox One And PS4 Don't Need To Make 4K A Priority" by Paul Tassi.

Previously In The News

Making Virtual Worlds Portable

This is the future of virtual worlds and online games. Just a short one-time installation of a browser plug-in--similar to what is required to watch Flash videos on a site like YouTube--allows peop...

SanDisk's iPod Challenge

SanDisk is also building technology platforms that will leverage SlotMusic's ability to sync up with servers through encrypted connections. A streaming subscription service like Rhapsody, which San...

A 'Virtual' Escape From Economic Pain

The Dow plummeted below 9,000 points to a five-year low Thursday. Worldwide, economies are slowing and consumers are worried sick about their future. Indeed, the number of registered and active...

Google Gets Game

More than a year in the works, Google finally launched its in-game advertising platform Wednesday. Called AdSense for Games, the platform will offer advertisers access to millions of Web-based Flas...