Register

I agree with the Privacy Policy

FierceOnlineVideo

Google, Roku stand to rake in holiday streaming stick sales

November 24, 2014

Streaming sticks will be one of the hottest stocking stuffers this holiday season, if new data from Parks Associates is any indication.

Thanks to their lower price point, sales of streaming sticks by Google (NASDAQ: GOOG) and Roku as gifts could take a bigger chunk of sales than other streaming devices, the research firm says in its latest report, "2014 Holiday Purchase Intentions." So far in 2014, 25 percent of dedicated streaming media devices sold were intended as gifts, and 20 percent of gaming consoles have been gifts as well. Those numbers are likely to go higher as Christmas season sales ramp up.

"In 2013, 46% of Google Chromecasts and 37% of streaming media players, such as the Roku 3 and Apple TV (NASDAQ: AAPL), were purchased as gifts. The two new streaming sticks this year--the Roku HDMI Streaming Stick and the Amazon (NASDAQ: AMZN) Fire TV Stick--have similar functionality as the regular streaming players at a much lower price point," said Barbara Kraus, director of research at Parks.

From the article "Google, Roku stand to rake in holiday streaming stick sales" by Samantha Bookman.

Previously In The News

Smart TVs will reach 87 million U.S. homes by 2016

Smart TVs are here to stay, with as many as 87 million U.S. households having the devices by 2016, research by Parks Associates has revealed. The research, which was commissioned by Rovi Corp. (Nas...

Smart TV risks for pay-TV providers

More than 18 million U.S. households had a smart TV at the end of 2011, and rising adoption of this device, combined with changing entertainment consumption habits, creates new challenges for pay-T...

Research: more people using smart TVs to watch online video

The emerging question of whether people buy smart TVs and then make them dumb—in effect, using them as TVs and not Internet-connected TVs—has been looked into by research firm Parks Associates....

TV Everywhere: Technology and business trends

TV Everywhere services can boast one of the fastest rollouts in TV services history, fueled by the threat of over-the-top (OTT) services, the growth of broadband, consumer adoption of connected dev...

‹
1
2
3
4
5
6
7
8
›