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Google, Roku stand to rake in holiday streaming stick sales

November 24, 2014

Streaming sticks will be one of the hottest stocking stuffers this holiday season, if new data from Parks Associates is any indication.

Thanks to their lower price point, sales of streaming sticks by Google (NASDAQ: GOOG) and Roku as gifts could take a bigger chunk of sales than other streaming devices, the research firm says in its latest report, "2014 Holiday Purchase Intentions." So far in 2014, 25 percent of dedicated streaming media devices sold were intended as gifts, and 20 percent of gaming consoles have been gifts as well. Those numbers are likely to go higher as Christmas season sales ramp up.

"In 2013, 46% of Google Chromecasts and 37% of streaming media players, such as the Roku 3 and Apple TV (NASDAQ: AAPL), were purchased as gifts. The two new streaming sticks this year--the Roku HDMI Streaming Stick and the Amazon (NASDAQ: AMZN) Fire TV Stick--have similar functionality as the regular streaming players at a much lower price point," said Barbara Kraus, director of research at Parks.

From the article "Google, Roku stand to rake in holiday streaming stick sales" by Samantha Bookman.

Previously In The News

Parks: Roku leads the pack as 10% of broadband households buy streaming media devices in 2014

Ten percent of U.S. households bought a streaming media device in 2014 with Roku the leading choice, a survey by Parks Associates says. The survey, an update to the analysts' streaming media de...

Amazon jumps into streaming stick segment with Fire TV dongle, buys Rooftop Media

Amazon is definitely facing some uphill competition from Google and Roku. The latter announced in September that it has sold more than 10 million streaming devices since 2008, and according to Park...

Parks: Owning a TV isn't important to younger generation

Only one-third of college-aged students consider the TV set to be an important asset, even though most consume video in some form, a new survey by Parks Associates says. They're also watching video...

High-speed broadband may accelerate cord cutting

About 13 percent of consumers with a broadband connection have cord-shaved in the past year, Parks Associates said, predicting that another nine percent soon would follow. But there is a caveat......

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