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Google, Roku stand to rake in holiday streaming stick sales

November 24, 2014

Streaming sticks will be one of the hottest stocking stuffers this holiday season, if new data from Parks Associates is any indication.

Thanks to their lower price point, sales of streaming sticks by Google (NASDAQ: GOOG) and Roku as gifts could take a bigger chunk of sales than other streaming devices, the research firm says in its latest report, "2014 Holiday Purchase Intentions." So far in 2014, 25 percent of dedicated streaming media devices sold were intended as gifts, and 20 percent of gaming consoles have been gifts as well. Those numbers are likely to go higher as Christmas season sales ramp up.

"In 2013, 46% of Google Chromecasts and 37% of streaming media players, such as the Roku 3 and Apple TV (NASDAQ: AAPL), were purchased as gifts. The two new streaming sticks this year--the Roku HDMI Streaming Stick and the Amazon (NASDAQ: AMZN) Fire TV Stick--have similar functionality as the regular streaming players at a much lower price point," said Barbara Kraus, director of research at Parks.

From the article "Google, Roku stand to rake in holiday streaming stick sales" by Samantha Bookman.

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