2014 Holiday Purchase Intentions

2014 Holiday Purchase Intentions analyzes consumer intentions to purchase CE devices on the eve of the 2014 holiday shopping season. It focuses on four product categories (tablets, smartphones, gaming consoles, streaming media devices) and highlights how these product categories are performing relative to 2013 and investigates the key drivers behind each product category.

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2014 Holiday Purchase Intentions

About the Research

Previous Research

The Evolving Market for Streaming Media Devices (Q3/14)

Optimizing Retail Channel Results (Q3/14)

Connected Gaming Consoles (Q2/14)

The Reinvention of Gaming Consoles (Q2/14)

360 View: CE Adoption and Trends (Q1/14)

Key Findings

Industry Insight


Holiday Purchase Trends

Computing & Mobile Products Purchased in the Year (2008 - 2014)

Home Entertainment Products Purchased in the Year (2008 - 2014)

Accessories Purchased in the Year (2008 - 2014)

% of Broadband HHs Buying CE Devices During 2013 Holidays (Q1/14)

% of Broadband HHs Buying Device During 2013 Holiday Season (Q1/14)

2013 Holiday Purchases as % of all Device Purchases (Q1/14)

Gifts as % of all Holiday CE Device Acquisitions (Q1/14)

CE Purchase Intentions (Q3 2013 vs. Q3 2014)

Smartphone Purchase Intentions

Smartphones: Adoption vs. Avg. Purchase Price  (2009-2014)

CE Devices: Top Five Smartphone Brands Purchased in Year (2010 - 2014)

Smartphone Purchase Intention by Smartphone Ownership (2013-2014)

Smartphone Brand Purchase Intention (Q3/14)

Tablet Purchase Intentions

Tablets: Adoption vs. Avg. Purchase Price  (2009-2014)

CE Devices: Top Five Tablet Brands Purchased in Year (2010 - 2014)

Tablet Purchase Intentions by Tablet Ownership (2013-2014)

Tablet Purchase Intentions by Age (2013-2014)

Connected CE Purchase Intentions

Streaming Media Devices: Adoption vs. Avg. Purchase Price (2009-2014)

CE Devices: Top Five Streaming Media Device Brands Purchased in Year (2010 - 2014)

Gaming Consoles: Adoption vs. Avg. Purchase Price  (2009-2014)

CE Devices: Top Five Gaming Console Brands Purchased in Year (2010 - 2014)

Additional Research from Parks Associates

Publish Date: 4Q 2014

Slides: 50

Authored By:
Yilan Jiang - Senior Director of Consumer Analytics
John Barrett - Director of Consumer Analytics
Barbara Kraus - Director of Research
David Mitchel - Research Analyst

Published by Parks Associates
© November 2014

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

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