Register

I agree with the Privacy Policy

Advanced Television

70m US homes will have smart TVs by 2017

September 23, 2013

According to Parks Associates research, there will be 175 million online video users in the US in 2013, rising to 191 million by 2017, at which time there will be nearly 70 million smart-TV households.

Parks Associates advertising research finds 25 per cent of smart-TV app users recall seeing an in-app ad and 84 per cent responded to that ad, the highest response rates to app advertising among current connected CE platforms.

“The TV is still the most-popular and most-used platform for video viewing – over 40 per cent of TV owners watch more than 10 hours of video per week on the device,” Heather Way, Senior Analyst at Parks Associates said. “The rise of OTT video viewing on smart TVs presents a new channel for content owners to sustain and grow their viewing audience, particularly in a marketplace that continually propagates fragmentation. The ability to leverage the mass reach of the first screen and its interactive components drives the scale and performance of a video asset.”

From the article, "70m US homes will have smart TVs by 2017."

Previously In The News

Smart TVs ‘change viewer perception of ads’

The number of US households with a smart TV will reach 87 million by 2016, according to research from Parks Associates, which has released a new white-paper, commissioned by Rovi, examining new opp...

Research: 66% of Pay-TV subs have multi-screen

Low ARPUs, growing competitive threats, and rival multiscreen services are driving many pay-TV providers in Europe and Asia to explore new business strategies in video services, according to resear...

TV Everywhere demand up in Western Europe

Receiving live TV on a mobile phone, tablet, or computer is a popular feature throughout Western Europe, with 30 per cent of broadband households highly interested in these TV Everywhere services,...

US tablet owners to exceed 130m in 2014

Parks Associates and mPortal report that the number of US tablet users will increase by 61 per cent from 2013 to 2014. “Tablet adoption, now close to 50 per cent of all US broadband households,...

‹
1
2
3
4
5
6
7
8
9
10
›