Register

I agree with the Privacy Policy

Advanced Television

70m US homes will have smart TVs by 2017

September 23, 2013

According to Parks Associates research, there will be 175 million online video users in the US in 2013, rising to 191 million by 2017, at which time there will be nearly 70 million smart-TV households.

Parks Associates advertising research finds 25 per cent of smart-TV app users recall seeing an in-app ad and 84 per cent responded to that ad, the highest response rates to app advertising among current connected CE platforms.

“The TV is still the most-popular and most-used platform for video viewing – over 40 per cent of TV owners watch more than 10 hours of video per week on the device,” Heather Way, Senior Analyst at Parks Associates said. “The rise of OTT video viewing on smart TVs presents a new channel for content owners to sustain and grow their viewing audience, particularly in a marketplace that continually propagates fragmentation. The ability to leverage the mass reach of the first screen and its interactive components drives the scale and performance of a video asset.”

From the article, "70m US homes will have smart TVs by 2017."

Previously In The News

80% of smart-TV owners are app users

New research from Parks Associates shows app developers are targeting the smart TV platform as the next significant growth area as nearly 80 per cent of smart-TV owners regularly use apps. App Deve...

Europeans prefer recorded TV

Research findings issued on the eve of the IBC 2011 conference by Parks Associates reveal that consumers in Western Europe value multi-device access to recorded TV programmes over other new video s...

Viewers OK with personalised ads

Parks Associates reports consumer comfort with personalised advertisements is increasing, with 45 per cent of US broadband households comfortable seeing ads based on their TV-viewing habits and pro...

Women dominate connected TV use

“Women are frequently the product buyers – and once she owns a CE product, she becomes a heavy user, most particularly for devices that allow sharing and uploading content and downloading TV progra...

‹
1
2
3
4
5
6
7
8
9
10
›